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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Today's Hanford was once north of Tulare Lake, historically the largest body of fresh water west of the Mississippi River. The area was inhabited by the Tachi Yokut Indians for several thousand years prior to Euro-American contact. They occupied locations along watercourses such as creeks, springs and seep areas (such as sloughs), along perennial and seasonal drainages, as well as flat ridges and terraces. Therefore, places along streams are considered likely locations for prehistoric cultural resources. Permanent villages were usually placed on an elevation above the seasonal flood levels. Surrounding areas were used for hunting and seed, acorn, and grass gathering.
Since the annexation of California after the Mexican-American War, the locality was settled by Americans and immigrants as farmland, broadly referred to as "Mussel Slough". The earliest dated grave in the area was that of a young Alice Spangler who was initially buried in the Kings River Cemetery just north of her family's farm in 1860. As the settlement grew, Tulare Lake's feeding rivers were diverted for agricultural irrigation, causing it to gradually shrink and, over the 19th and 20th centuries, effectively become extinct.
From the mid-to-late 1870s, the Southern Pacific Railroad planned to lay tracks towards the developing farmland west of Visalia, spurring a growth in labor and population. Hanford's namesake was James Madison Hanford, an executive for the company. The earliest known document labeling the settlement as "Hanford" is an 1876 map of Tulare County which once included the territory of present-day Kings County. Tracks were laid through a sheep camp in 1877. According to History of Kings County: "It was but a short step from sheep-camp to village and with the railroad as an attraction the village flourished and became a town within a few historic months." Many of those working on the tracks were Chinese immigrants.
In 1877, Hanford began to appear in state newspapers, giving details of events in the town's early days. In December 1877, there was a stagecoach robbery. In 1878, Hanford began running their own newspaper service and wiring called "The Public Good" which fed into other papers. In May 1878, Hanford residents drafted a resolve against the South Pacific Railroad from purchasing land with residing settlers. In June 1878, the Workingmen's Party was reported to have a majority vote over the Democrats in the town. In October, the town proposed state legislature to limit claims to land because of the railway. In November, a William Blunt was arrested for stealing several horses from the town. Later that month, masked men burned down the house of farmer Perry Commodore Phillips, retrospectively claimed because he purchased land from the railroad. On December 16, by concert of action, Phillips and J.B. Fretwell had their newly-purchased land plowed. On March 27, 1879, a fire broke out in the back of E. Schoenfeld's store which spread due to harsh winds, affecting next-door druggist J.T. Baker and burning down a saloon and a barbershop. On April 27, Hon. Creed Hammond spoke in Hanford. In May, the Upper Kings River Canal and Irrigation Company filed articles of incorporation. On August 1, California Governor candidates George Clement Perkins and Romualdo Pacheco (and on August 10, O F Thornton and W F White W P C) spoke in Hanford and Lemoore. Perkins would become California's 14th Governor on January 8, 1880.
In May 1880, a dispute over land titles between settlers and the Southern Pacific Railroad resulted in a bloody gun battle on a farm 5.6 mi (9.0 km) northwest of Hanford that left seven men dead. This event became famous as the Mussel Slough Tragedy. The next month, the town's first census was held counting some 269 residents. Forty-four of them were Chinese immigrants who resided in what's known today as China Alley.
A post office was established in 1887.
On several occasions, major fires destroyed much of the young community's business district. The need for fire protection led to the town becoming an incorporated city in 1891. Its first mayor was local resident Yamon LeBaron.
An electrical generating plant was built in 1891 by pioneering flour miller H.G. Lacey, bringing the first electric lights to the city. The Lacey Milling Company was still operating in Hanford in 2016.
The first public high school, Hanford Union High School, was started in 1892 with one teacher, W. S. Cranmer, and an average enrollment of fourteen.
When Kings County was created in 1893 from the western part of Tulare County, Hanford became its county seat.
A second railroad was laid through Hanford in 1897, which today is the main north–south line of the BNSF Railway through the San Joaquin Valley. The original east–west Southern Pacific Railroad branch line is now operated by the San Joaquin Valley Railroad.
In 1901, a restaurant called the Star opened on Sixth Street across from the Southern Pacific tracks. The Star Restaurant was still doing business at the same location in 2019.
In 1903, steel magnate and philanthropist Andrew Carnegie donated $12,500 for the construction of the Hanford Carnegie Library which opened in 1906 (and is now the Hanford Carnegie Museum).
Saloons flourished in Hanford's early days despite an anti-saloon movement until the town voted to become "dry" in 1912, eight years before nationwide Prohibition was enacted.
In the 1930s, famed pilot Amelia Earhart lived in Hanford to teach flying lessons at Fresno Chandler Airport. She befriended local resident and student of hers Mary Packwood with whom she gifted a personally-designed dress and left luggage shortly before her disappearance in the Pacific Ocean in 1937. The belongings are on display in Hanford's Carnegie Museum.
Around May 1944 during World War II and shortly before running of The White Cliffs of Dover, a short color documentary called Hanford at War was made showing downtown, interiors of the Fox Theatre, and several different schools and social gatherings.
In 1962, a notable murder of 15-year-old Marlene Miller took place; it was featured in an episode of Forensic Files.
From the mid 1990s to early 2000s, the Stonecrest Subdivision was constructed on the north side of the city for modern suburban housing and cul-de-sac roads.
The 2010 United States Census reported that Hanford had a population of 53,967. The population density was 3,253.1 people per square mile (1,256.0/km2). The racial makeup of Hanford was 33,713 (62.5%) White, 2,632 (4.9%) African American, 712 (1.3%) Native American, 2,322 (4.3%) Asian, 53 (0.1%) Pacific Islander, 11,599 (21.5%) from other races, and 2,936 (5.4%) from two or more races. Hispanic or Latino of any race were 25,419 persons (47.1%).
The Census reported that 69,690 people (98.3% of the population) lived in households, 283 (0.5%) lived in non-institutionalized group quarters, and 616 (1.1%) were institutionalized.
There were 17,492 households, out of which 8,053 (46.0%) had children under the age of 18 living in them, 9,088 (52.0%) were married couples living together, 2,833 (16.2%) had a female householder with no husband present, 1,207 (6.9%) had a male householder with no wife present. There were 1,315 (7.5%) unmarried partnerships, and 117 (0.7%) same-sex partnerships. 3,483 households (19.9%) were made up of individuals, and 1,405 (8.0%) had someone living alone who was 65 years of age or older. The average household size was 3.03. There were 13,128 families (75.1% of all households); the average family size was 3.49.
The population was spread out, with 16,731 people (31.0%) under the age of 18, 5,478 people (10.2%) aged 18 to 24, 14,764 people (27.4%) aged 25 to 44, 11,647 people (21.6%) aged 45 to 64, and 5,347 people (9.9%) who were 65 years of age or older. The median age was 30.9 years. For every 100 females, there were 96.3 males. For every 100 females age 18 and over, there were 93.9 males.
There were 18,493 housing units at an average density of 1,114.8 per square mile (430.4/km2), of which 10,208 (58.4%) were owner-occupied, and 7,284 (41.6%) were occupied by renters. The homeowner vacancy rate was 2.4%; the rental vacancy rate was 4.6%. 31,109 people (57.6% of the population) lived in owner-occupied housing units and 21,959 people (40.7%) lived in rental housing units.
15.5% of the populace lived below the poverty line.
As of the 2000 census, there were 41,686 people, 13,931 households, and 10,378 families residing in the city. The population density was 3,184.4 people per square mile (1,229.6/km2). There were 14,721 housing units at an average density of 1,124.5 per square mile (434.2/km2). The racial makeup of the city was 64.1% White, 5.0% Black or African American, 1.4% Native American, 2.9% Asian, 0.2% Pacific Islander, 20.8% from other races, and 5.7% from two or more races. 38.7% of the population were Hispanic or Latino of any race.
Foreign-born residents accounted for 13.2% of Hanford's population and 28.3% spoke a language other than English at home.
There were 13,931 households, out of which 42.3% had children under the age of 18 living with them, 53.9% were married couples living together, 15.4% had a female householder with no husband present, and 25.5% were non-families. 20.6% of all households were made up of individuals, and 8.7% had someone living alone who was 65 years of age or older. The average household size was 2.93 and the average family size was 3.39.
In the city, the population was spread out, with 31.6% under the age of 18, 9.8% from 18 to 24, 29.6% from 25 to 44, 18.6% from 45 to 64, and 10.3% who were 65 years of age or older. The median age was 31 years. For every 100 females, there were 95.9 males. For every 100 females age 18 and over, there were 92.3 males.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!