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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The city of Clovis began as a freight stop along the San Joaquin Valley Railroad. Organized on January 15, 1890, by Fresno businessmen Thomas E. Hughes, Fulton Berry, Gilbert R. Osmun, H.D. Colson, John D. Gray, and William M. Williams, in partnership with Michigan railroad speculator Marcus Pollasky, the SJVRR began construction in Fresno on July 4, 1891, and reached the farmlands of Clovis M. Cole and George Owen by October of that year. The railroad purchased right-of-way from both farmers, half from each – the east side from Cole and the west side from Owen – and ran tracks up the borderline between the two properties. The railroad agreed to establish a station on the west side of the tracks and to call it "Clovis." The Clovis station, which was named after Clovis Cole, was positioned on the Owen side of the track.
Cole and Owen later sold land to Marcus Pollasky for the development of a townsite. Fresno civil engineer Ingvart Tielman mapped the townsite on behalf of Pollasky on December 29, 1891. The original townsite featured streets named for the officers and principal investors of the railroad: (Benjamin) Woodworth, (Marcus) Pollasky, Fulton (Berry), (Thomas) Hughes, (Gerald) Osmun, and (O. D.) Baron. The townsite, named "Clovis" after Clovis Station by Pollasky, was laid out on what was originally Owen's land.
The railroad was completed as far as the town of Hamptonville (now Friant) on the banks of the San Joaquin River, just 26 miles (42 km) from its point of origin in Fresno. Articles of Incorporation for the San Joaquin Valley Railroad indicate that the corporation intended to build 100 miles of track, including sidings and spurs, through the agricultural acreage east of Fresno, then north to the timber and mineral resources of the Sierra foothills. At the time, Hamptonville was called "Pollasky". A celebration of the completion of track-laying was held at the Pollasky terminus on the Wednesday before Thanksgiving of 1891 with a reported 3,000 Fresnans attending. The railroad began official operation in January 1892.
The first year of operation of the railroad coincided with the beginnings of a deep national economic decline. Farmers were unable to get a profitable return on their crops, banks and railroads failed nationwide. The SJVRR was unable to generate sufficient revenues to pay its debt, was leased to the Southern Pacific Railroad and subsequently bought by SPRR in 1893. By reducing the railroad's schedule of operation and trimming costs, the Southern Pacific was able to turn a small profit in the first years after its acquisition.
At the same time that the railroad was being planned, a group of Michigan lumbermen began acquiring thousands of acres of timber in the Sierra Nevada about 75 miles northeast of Fresno. A dam was built across Stevenson Creek to create a lake that would enable them to move freshly cut timber to a mill beside the lake. They then constructed a 42-mile (68 km), 25-foot-high (7.6 m), V-shaped flume that started at the foot of the dam. As lumber was rough-cut at the mill, it was loaded into the flume and propelled by water to a planing mill east of the Clovis railroad station. The lumber mill and yard had its own network of rails to move lumber around the yard and to connect with the SJVRR just south of Clovis station.
The completion in 1894 of the lumber flume and commencement of mill operations provided the impetus for further development of the area around the Clovis Station. The town began to take shape as lumber yard employees built homes close to their employment. Service businesses, churches, and schools became necessary, and the town was begun. Clovis's first post office opened in 1895. An 1896 newspaper article describes the town as having a population approaching 500 citizens.
Clovis was incorporated as a city in February 1912. Principal streets in the town center were named for the railroad's officers. Fulton Street was later named Front Street, then Main Street, and is now Clovis Avenue.
The lumber mill burned in 1914 and was not rebuilt. The grounds are now occupied by Clark Intermediate School and the Clovis Rodeo Grounds. Clovis has a long history as a western town known for its slogan, "Clovis – A Way of Life". Since 1914, the Clovis Rodeo has been held on the last weekend in April, with a parade on Saturday morning, followed by the rodeo that afternoon and all day Sunday. Also contributing to the "Clovis way of life" are a number of street festivals, including Big Hat Days, ClovisFest, and the weekly Friday Night Farmer's Market held between mid-May and mid-September every year.
The last surviving structure built by the railroad is a depot now located near the site of the original Clovis Station. The earliest photos, from about 1910, show the depot situated in front of the Tarpey winery south of the intersection of Ashlan and Clovis Avenues. In 1999 it was moved to its present location in the town's center, at the northeast corner of Clovis Avenue and Fourth Street, and was restored by the Clovis Big Dry Creek Historical Society with financing, labor, and materials donated by local businesses and contractors.
Marcus Pollasky was a lawyer, born in Michigan, living in Chicago just before he came to Fresno. Throughout his life he tried to create several projects similar to the SJVRR, including projects in Eureka, California, Virginia, Michigan, and Oklahoma. Few were ever actually built. In 1896, Pollasky sued Collis P. Huntington in Los Angeles courts over the money he lost in Fresno, "while engaged in a joint venture with the defendant, Huntington". It has long been speculated that Pollasky was an agent of the Southern Pacific, and this "joint venture" suit seems to prove that point.
Many buildings in the town core have been renovated. Older storefronts on Clovis Avenue, the main street running through town, have been restored and new buildings have been designed with facades that resemble those found in the early 20th century. The historic center has been reborn as "Old Town Clovis".
At the 2010 census Clovis had a population of 95,631. The population density was 4,108.2 people per square mile (1,586.2/km2). The racial makeup of Clovis was 67,758 (70.9%) White, 2,618 (2.7%) African American, 1,320 (1.4%) Native American, 10,233 (10.7%) Asian, 218 (0.2%) Pacific Islander, 8,857 (9.3%) from other races, and 4,627 (4.8%) from two or more races. Hispanic or Latino of any race were 24,514 persons (25.6%).
The census reported that 95,243 people (99.6% of the population) lived in households, 130 (0.1%) lived in non-institutionalized group quarters, and 258 (0.3%) were institutionalized.
There were 33,419 households, 13,718 (41.0%) had children under the age of 18 living in them, 17,975 (53.8%) were opposite-sex married couples living together, 4,554 (13.6%) had a female householder with no husband present, 1,889 (5.7%) had a male householder with no wife present. There were 1,985 (5.9%) unmarried opposite-sex partnerships, and 198 (0.6%) same-sex married couples or partnerships. 7,008 households (21.0%) were one person and 2,721 (8.1%) had someone living alone who was 65 or older. The average household size was 2.85. There were 24,418 families (73.1% of households); the average family size was 3.32.
The age distribution was 26,851 people (28.1%) under the age of 18, 9,572 people (10.0%) aged 18 to 24, 25,542 people (26.7%) aged 25 to 44, 23,559 people (24.6%) aged 45 to 64, and 10,107 people (10.6%) who were 65 or older. The median age was 34.1 years. For every 100 females, there were 93.2 males. For every 100 females age 18 and over, there were 89.5 males.
There were 35,306 housing units at an average density of 1,516.7 per square mile (585.6/km2),of which 33,419 were occupied, 20,804 (62.3%) by the owners and 12,615 (37.7%) by renters. The homeowner vacancy rate was 2.3%; the rental vacancy rate was 6.4%. 60,767 people (63.5% of the population) lived in owner-occupied housing units and 34,476 people (36.1%) lived in rental housing units.
At the 2000 census there were 68,468 people in 24,347 households, including 17,675 families, in the city. The population density was 4,000.2 people per square mile (1,544.1/km2). There were 25,250 housing units at an average density of 1,475.2 per square mile (569.5/km2). The racial makeup of the city was 75.8% White, 1.9% Black or African American, 1.5% Native American, 6.5% Asian, 0.2% Pacific Islander, 9.5% from other races, and 4.6% from two or more races. 20.3% of the population were Hispanic or Latino of any race. Of the 24,347 households 41.7% had children under the age of 18 living with them, 54.4% were married couples living together, 13.2% had a female householder with no husband present, and 27.4% were non-families. 22.3% of households were one person and 8.1% were one person aged 65 or older. The average household size was 2.79 and the average family size was 3.29.
The age distribution was 30.7% under the age of 18, 9.2% from 18 to 24, 30.4% from 25 to 44, 20.4% from 45 to 64, and 9.4% 65 or older. The median age was 33 years. For every 100 females, there were 92.3 males. For every 100 females age 18 and over, there were 88.2 males.
The median income for a household in the city was $42,283, and the median family income was $50,859. Males had a median income of $39,630 versus $28,072 for females. The per capita income for the city was $18,690. About 7.6% of families and 10.6% of the population were below the poverty line, including 13.1% of those under age 18 and 7.1% of those age 65 or over.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!