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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Cathedral City
The city's name is derived from Cathedral Canyon located to the south of the city in the foothills of the Santa Rosa and San Jacinto Mountains National Monument. The canyon is said to have received its name because certain rock formations in the canyon were reminiscent of a cathedral. A flood in August 1946 significantly altered the cathedral-like features of the canyon.
In the United Kingdom a Cathedral city is a town that has achieved "city" status and is typically the location of a cathedral. This prompted Robert Ripley to include the town of Cathedral City in his December 9, 1939, Believe It Or Not column stating, "Believe it or not … there is no church in Cathedral City, Calif. It is named after a canyon".
Cathedral City sits at the northwestern end of the Coachella Valley between the San Bernardino Mountains to the north, and the San Jacinto Mountains to the south, with the San Gorgonio Pass to the West. The earliest established inhabitants of this region were the Cahuilla Indians. They arrived in the area around 3,000 BCE. The Cahuilla were organized into bands of about 600 to 800 people, and it was the Agua Caliente Band of Cahuilla Indians who inhabited the lands that included what would become Cathedral City, California.
The land was claimed by Spain in 1768 when Spain established Las Californias, a province of the Viceroyalty of New Spain, and then by Mexico in 1821 when Mexico and Spain signed the Treaty of Cordoba. At that time the province had already been renamed and expanded into the larger Alta California province. After the Mexican-American War, and with the signing of the Treaty of Guadalupe Hidalgo in 1848, possession of the land was formally transferred to the United States, and it officially became part of the State of California when the state was formed in 1850.
In 1852 US Army Colonel Henry Washington, a nephew of George Washington, the first President of the United States, was contracted by the government to survey Southern California. On November 7 of that year he established the initial point, in the San Bernardino Mountains, from which all future surveys in Southern California would be based. In 1855 he was contracted to continue his work and survey the Coachella Valley. It was then that he found and named Cathedral Canyon for which Cathedral City would be named.
Besides Colonel Henry Washington, there were occasional explorers, colonizers and soldiers that made their way through the area during the Spanish, Mexican, and early American eras, but none established any permanent structures or residences. The Cahuilla remained the only people known to be living in the area.
Prior to the 1860s the only regularly traveled routes through the Coachella Valley were trading paths used by the Cahuilla and other Native American tribes. One of these paths, on the southwestern side of the valley, followed the base of the San Jacinto and Santa Rosa mountains somewhere near the Whitewater River, and would have passed through the area that would become Cathedral City. Early non-native explorers, surveyors, and military, such as Colonel Washington, made use of these routes, but regular transportation services were not established until 1862.
The Colorado River Gold Rush, which started in the spring of 1862, prompted William D. Bradshaw, a frontiersman, to seek a quicker route from Los Angeles to the Colorado River. Later that year he hired a guide, and with the help of the Cahuilla and Maricopa Indians, mapped a route from San Bernardino, California, through the San Gorgonio Pass and Coachella Valley, past the northern shore of the Salton Sink, through the passes between the Chuckwalla and Chocolate Mountains, and up to the Colorado River across from La Paz in the New Mexico Territory, (now the state of Arizona). Much of the route is thought to have followed the original southwestern trading path used by the Cahuilla.
Shortly after Bradshaw defined the trail from San Bernardino to La Paz, various stagecoach and freight companies began using the route. The stage and freight lines brought miners, supplies, and mail between San Bernardino and La Paz, and the route became known as the Bradshaw Trail or “Gold Road”. The Bradshaw trail, like the original Cahuillian trail, passed through the future Cathedral City, but the nearest scheduled stops were Agua Caliente (now Palms Springs), and Indian Wells (now Indio). The stage and freight lines were eventually supplanted by the railroads, but the trail would later become the basis for Palm Canyon Drive and Highway 111 that run through the city today.
In 1931, Al and Lou Wertheimer of the reputed Detroit "Purple Gang" opened the Dunes Club just outside Palm Springs' city limits. This was followed in 1939 by Earl T. Sausser's 139 Club and the Cove Club in 1941, built by Jake Katelman and Frank Portnoy.
Cathedral City began a downtown revitalization program in the late 1990s, which was substantially completed by 2005. A new city hall was built, as well as the IMAX/Mary Pickford movie theater complex, along with a total of 130 acres (0.53 km2) of new or remodeled stores and restaurant space.
The 2010 United States Census reported that Cathedral City had a population of 51,200. The population density was 2,353.3 people per square mile (908.6/km2). The racial makeup of Cathedral City was 32,537 (63.5%) White (32.3% Non-Hispanic White), 1,344 (2.6%) African American, 540 (1.1%) Native American, 2,562 (5.0%) Asian, 55 (0.1%) Pacific Islander, 12,008 (23.5%) from other races, and 2,154 (4.2%) from two or more races. Hispanic or Latino of any race were 30,085 persons (58.8%).
The Census reported that 50,905 people (99.4% of the population) lived in households, 263 (0.5%) lived in non-institutionalized group quarters, and 32 (0.1%) were institutionalized.
There were 17,047 households, out of which 6,574 (38.6%) had children under the age of 18 living in them, 7,589 (44.5%) were opposite-sex married couples living together, 2,291 (13.4%) had a female householder with no husband present, 1,176 (6.9%) had a male householder with no wife present. There were 1,054 (6.2%) unmarried opposite-sex partnerships, and 779 (4.6%) same-sex married couples or partnerships. 4,292 households (25.2%) were made up of individuals, and 2,259 (13.3%) had someone living alone who was 65 years of age or older. The average household size was 2.99. There were 11,056 families (64.9% of all households); the average family size was 3.67.
The population was spread out, with 13,856 people (27.1%) under the age of 18, 4,906 people (9.6%) aged 18 to 24, 12,948 people (25.3%) aged 25 to 44, 12,127 people (23.7%) aged 45 to 64, and 7,363 people (14.4%) who were 65 years of age or older. The median age was 36.0 years. For every 100 females, there were 105.9 males. For every 100 females age 18 and over, there were 107.2 males.
There were 20,995 housing units at an average density of 965.0 per square mile (372.6/km2), of which 10,769 (63.2%) were owner-occupied, and 6,278 (36.8%) were occupied by renters. The homeowner vacancy rate was 4.2%; the rental vacancy rate was 11.0%. 30,236 people (59.1% of the population) lived in owner-occupied housing units and 20,669 people (40.4%) lived in rental housing units.
During 2009–2013, Cathedral City had a median household income of $44,406, with 20.5% of the population living below the federal poverty line.
As of the census of 2000, there were 42,647 people, 14,027 households, and 9,622 families residing in the city. The population density was 2,224.0 people per square mile (858.5/km2). There were 17,893 housing units at an average density of 933.1 per square mile (360.2/km2). The racial makeup of the city was 65.3% White, about half (50%) of the population is Hispanic or Latino. 2.7% Black or African American, 1.0% Native American, 3.7% Asian, 0.1% Pacific Islander, 23.1% from other races, and 4.1% from two or more races.
According to the 2000 Census, Cathedral City had a total of 14,027 households, 39.3% of which had children under the age of 18 living with them, 50.7% of which were married couples living together, 11.9% of which had a female householder with no husband present, and 31.4% of which were non-families. Approximately 23% of all households were made up of individuals with 11.0% of them consisting of single individuals 65 years of age or older. The average household size was 3.03 people and the average family size was roughly three and a half people (3.63), which puts Cathedral City above both the California and U.S. averages in those categories.
As reported in the most recent census, the city's population was distributed across all age groups, with 31.1% under the age of 18, 8.8% from 18 to 24, 30.6% from 25 to 44, 17.3% from 45 to 64, and 12.2% who were 65 years of age or older. The median age was 32 years. For every 100 females, there were 102.7 males. For every 100 females age 18 and over, there were 102.0 males. Cathedral City has many senior citizen communities and mobile home parks.
The median income for a household in the city was $38,887, and the median income for a family was $42,461. Men had a median income of $29,598, and the median income for women was $25,289. The per capita income for the city was $16,215. About 10.2% of families and 13.6% of the total population had incomes below the poverty line, including 16.3% of those under age 18 and 7.9% of those age 65 or over (senior citizens).
The city was a winter residence for actors Robert Duvall and Martin Landau in the 1960s, and TV show host Monty Hall in the 1990s.Frank Sinatra's grave is located in Desert Memorial Park cemetery, as are those of several other prominent figures, including actor William Powell, singer-songwriter Sonny Bono, former mayor of Palm Springs, and actress Jane Wyman.
Other notable residents include:
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!