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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Archaeological evidence indicates the presence of Native American settlements dating back thousands of years. Upon Spanish arrival, present-day Bakersfield was inhabited by the Yowlumne, a Yokuts people. Yowlumne accounts indicate that the village of Woilu was situated in the bounds of the present city.
The Yokuts of the region lived in lodges along the branches of the Kern River delta and hunted antelope, tule elk, deer, bear, fish, and game birds.
In 1776, Spanish missionary Francisco Garcés became the first European to explore the area. Recording his May 1 arrival to a Yokuts village along the Kern River, immediately northeast of present-Bakersfield, Garcés wrote,
Given the remoteness and inaccessibility of the region, the Yokuts remained largely isolated from further contact until after the Mexican War of Independence, when Mexican settlers began to migrate to the area. Following the discovery of gold in California in 1848, settlers flooded into the San Joaquin Valley. In 1851, gold was discovered along the Kern River in the southern Sierra Nevada, and in 1865, oil was discovered in the valley. The Bakersfield area, once a tule reed-covered marshland, was first known as Kern Island to the handful of pioneers, who built log cabins there in 1860. The area was subject to periodic flooding from the Kern River, which occupied what is now the downtown area, and experienced outbreaks of malaria.
In 1861, disastrous floods swept away the original settlement founded in 1860 by the German-born Christian Bohna. Among those attracted to the area by the California gold rush was Thomas Baker, a lawyer and former colonel in the militia of Ohio, his home state. Baker moved to the banks of the Kern River in 1863, at what became known as Baker's Field, which became a stopover for travelers. By 1870, with a population of 600, what is now known as Bakersfield was becoming the principal town in Kern County.
In 1873, Bakersfield was officially incorporated as a city, and by 1874, it officially replaced the dying town of Havilah as the county seat. Alexander Mills was hired as the city marshal, a man one historian would describe as "... an old man by the time he became Marshal of Bakersfield, and he walked with a cane. But he was a Kentuckian, a handy man with a gun, and not lacking in initiative and resource when the mood moved him." Businessmen and others began to resent Mills, who was cantankerous and high-handed in his treatment of them. Wanting to fire him but fearing reprisals, they came up with a scheme to disincorporate, effectively leaving him without an employer. According to local historian Gilbert Gia the city was also failing to collect the taxes it needed for services. In 1876, the city voted to disincorporate. For the next 22 years, a citizen's council managed the community.
By 1880, Bakersfield had a population of 801 and 250 people are of Chinese descent.
By 1890, it had a population of 2,626. Migration from Texas, Louisiana, Oklahoma, and Southern California brought new residents, who were mostly employed by the oil industry.
The city reincorporated on January 11, 1898.
On July 21, 1952, an earthquake struck at 4:52 am Pacific Daylight Time. The earthquake, which measured 7.5 on the moment magnitude scale and was felt from San Francisco to the Mexican border, destroyed the nearby communities of Tehachapi and Arvin. The earthquake's destructive force also bent cotton fields into U shapes, slid a shoulder of the Tehachapi Mountains across all four lanes of the Ridge Route, collapsed a water tower creating a flash flood, and destroyed the railroad tunnels in the mountain chain. Bakersfield was somewhat spared, experiencing minor architectural damage without loss of life.
A large aftershock occurred on July 29, and did minor architectural damage, but raised fears that the flow of the Friant-Kern Canal could be dangerously altered, potentially flooding the city and surrounding areas.
Aftershocks continued for the next month, and on August 22 at 3:42 pm, another earthquake, measured at 5.8, struck directly under the city's center in the most densely populated area of the southern San Joaquin Valley. Four people died in the aftershock, and some of the town's historic structures sustained heavy damage.
Between 1970 and 2010, Bakersfield grew 400% (from 70,000 to 347,483), making it one of the fastest-growing cities in California.
Bakersfield's close proximity to mountain passes, primarily the Tejon Pass on Interstate 5 between the Greater Los Angeles Area and the San Joaquin Valley, has made the city a regional transportation hub.
In 1990, Bakersfield was one of 10 U.S. communities to receive the All-America City Award from the National Civic League.
In 2010, the Bakersfield MSA had a gross metropolitan product of $29.466 billion, making it the 73rd-largest metropolitan economy in the United States.
Bakersfield has a number of buildings and locations that have been designated as historic sites at the national, state, and city levels. Five buildings have been listed on the National Register of Historic Places (NRHP), including the First Baptist Church (NRHP 1/2/79); Baker Street Library (NRHP 4/1/81) and Bakersfield Californian Building (NRHP 3/10/83). Four sites have been designated as California Historical Landmarks, including Garces Memorial Circle (designated in 1937) and the Colonel Thomas Baker Memorial (designated in 1944). In addition, 16 sites have been locally designated on the Bakersfield Register of Historic Places, including the Fox Theater (designated 8/24/94) and Kern County Chamber of Commerce Building (designated 3/12/08). With only 16 sites on its local register (compared to more than 300 sites designated by the City of Fresno), Bakersfield has been criticized for its lack of focus on historic preservation.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!