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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
Palmdale was first inhabited by Native Americans. Populated by different cultures for an estimated 11,000 years, the Antelope Valley was a trade route for Native Americans traveling from Arizona and New Mexico to California's coast.
Spanish soldier Captain Pedro Fages explored the Antelope Valley in 1772. The opening of California to overland travel through the forbearing desert was due to Captain Juan Bautista de Anza and Father Francisco Garces, a Spanish padre. They led a colonizing expedition including 136 settlers across the Mojave Desert from Mexico to Monterey in 1773. Later in 1776 while exploring the Valley, Garces with several Indian guides from the San Gabriel Mission recorded viewing the vast expanse of what was the El Tejon Rancheria (the Badger Ranch) of the Cuabajoy Indians. After the Shoshone Indians left the valley, immigrants from Spain and Mexico established large cattle ranches there. Then, in the late 1880s, the ranches were broken up into smaller homesteads by farmers from Germany, France and the state of Nebraska.
"Palmenthal", the first European settlement within the limits of Palmdale, was established as a village on April 20, 1886, by westward Lutheran travelers from the American Midwest, mostly of German and Swiss descent. According to area folklore, the travelers had been told they would know they were close to the ocean when they saw palm trees. Never actually having seen palm trees before, they mistook the local Joshua trees for palms and so named their settlement after them. (Palmenthal is German for Palm Valley.) According to David L. Durham Joshua trees were sometimes called yucca palms at the time, which was the reason for the name. The village was officially established upon the arrival of a post office on June 17, 1888.
By the 1890s (soon after the last of the indigenous antelopes, which the valley was named after, had died), farming families continued to migrate to Palmenthal and nearby Harold to grow grain and fruit. However, most of these settlers were unfamiliar with farming in a desert climate, so when the drought years occurred, most abandoned their settlement. By 1899, only one family was left in the original village. The rest of the settlers, including the post office, moved closer to the Southern Pacific railroad tracks. This new community was renamed Palmdale and was located where the present day civic center is. A railroad station was built along the tracks there. This railroad was operated by Southern Pacific and traveled between Los Angeles and San Francisco. The Wells Fargo stagecoach line that ran between San Francisco and New Orleans stopped there as well. The only remaining pieces of evidence of the original settlements of Palmenthal and Harold are the old Palmdale Pioneer cemetery located on the northeast corner of Avenue S and 20th Street East, recently acquired and restored by the city as part of a future historical park, and the old schoolhouse now relocated to McAdam Park.
As the population of Palmdale began to increase after relocation, water became scarce, until November 5, 1913 when the California – Los Angeles Aqueduct system was completed by William Mulholland, bringing water from the Owens Valley into Los Angeles County. During this period, crops of apples, pears and alfalfa became plentiful.
In 1915, Palmdale's first newspaper, the Palmdale Post, was published. Today it is called the Antelope Valley Press.
In 1921, the first major motor vehicle link between Palmdale and Los Angeles was completed, Mint Canyon/Lancaster Road, later designated U.S. Route 6. Completion of this road caused the local agricultural industry to flourish and was the first major step towards defining the metropolis that exists today. Presently this road is known as Sierra Highway.
In 1924, the Little Rock Dam and the Harold Reservoir, present day Lake Palmdale, were constructed to assist the agricultural industry and have enough water to serve the growing communities.
Agriculture continued to be the foremost industry for Palmdale and its northern neighbor Lancaster until the outbreak of World War II. In 1933, the United States government established Muroc Air Base (from an original founder's name, Effie Corum, spelled backwards) six miles (10 km) north of Lancaster in Kern County, now known as Edwards Air Force Base. They also bought Palmdale Airport in 1952 and established an aerospace development and testing facility called United States Air Force Plant 42. One year later, in 1953, Lockheed established a facility at the airport. After this point in time, the aerospace industry took over as the primary local source of employment. The city has been referred to as the "Aerospace Capital of America" because of its rich heritage in being the home of many of the aircraft used in the United States military.
In August 1956, an unpiloted out-of-control Navy drone flew over Palmdale while Air Force Interceptor aircraft tried to shoot it down with unguided rockets. Many rockets landed in and around the city, starting fires and damaging property.
In 1957, Palmdale's first high school, Palmdale High School, was established, making it easier for youths to not have to travel to Antelope Valley High School in nearby Lancaster.
In August 1962, the township of Palmdale officially became the city of Palmdale with the incorporation of 2 square miles (5 km2) of land around the present day civic center.
In 1964, the Antelope Valley Freeway, or State Highway 14, was completed as a link between Palmdale and Los Angeles. The freeway at this time ran all the way to present-day Technology Drive. It was at this time that talk about the future Palmdale Intercontinental Airport was seen as the way of the future. By 1965, the new city had annexed an additional 20 square miles (52 km2) of land and industry was thriving. Talk of the future commercial airport had many investors buying up large quantities of land.
In 1970, the city of Los Angeles went forward with buying 17,750 acres (71.8 km2) of land east of the city for its proposed intercontinental commercial airport. However, the United States Air Force desired to put construction of this new facility on hold until the existing airport reached its commercial capacity. So, under a joint use agreement with the military, the Los Angeles Department of Airports, now called Los Angeles World Airports, built a 9,000 square foot (800 m2) terminal on leased land that opened in 1971, creating present day LA/Palmdale Regional Airport which the City of Palmdale has taken control of in an effort to establish reliable air service in the region.
By 1974, the Antelope Valley Freeway construction ended at the southern border of Mojave in Kern County. In 1977, Palmdale built its first municipal building, the Palmdale City Library. This was the same year that its northern neighbor Lancaster incorporated as a city. Since the 1920s, Lancaster had been the much larger and principal community of the Antelope Valley, as well as the rest of California's Mojave Desert.
The 1980s and 1990s were the decades that really started to define the two Antelope Valley cities. Affordable housing in the area caused a dramatic spike in the population. The city, like its northern neighbor Lancaster, became a bedroom community for those employed in Los Angeles. In 1980, Palmdale's population was 12,227.
By 1990, it had grown to 68,842. During that same year, the Antelope Valley Mall opened at Avenue P (present day Rancho Vista Boulevard) and 10th Street West. In 1991, the Palmdale Auto Center complex opened. In the earlier 1990s, the city of Palmdale annexed the Ritter Ranch and City Ranch (Anaverde) development which today is Southwest Palmdale. In the late 1990s, the developer of Ritter Ranch built a bridge over a river at the corner of Elizabeth Lake Road and the Lazy T. Ranch, but in 1997, the developer of the Ritter Ranch filed for a Chapter 11 Bankruptcy and that bridge (Ranch Center Drive) would be known as "The Bridge to Nowhere" for years to come.
Over the last 25 years, Palmdale has consistently been ranked among the top 25 fastest growing cities in the United States (based on percentage change). As of the 2010 census, the population was 152,750, the sixth most populous in Los Angeles County. With 106 square miles (275 km2) of land in its incorporated boundaries, the city is the second largest city in Los Angeles County by land area, 6th largest in California by land area, and in the top 100 largest cities in the United States in land area. Palmdale is also one of the largest cities in the United States that is not currently served by either an Interstate Freeway or a U.S. Highway. Sierra Highway was at one time labeled as U.S. Highway 6 until the state of California truncated it at Bishop.
A new multimodal transportation center, serving local and commuter bus and train services, opened in 2005. A voter-initiated and -approved tax has funded major park and recreation expansions, including the Palmdale Amphitheater (capacity 10,000), two new pools, other recreation buildings, satellite library and Dry Town Water Park.[when?] Downtown revitalization includes hundreds of new senior housing units, a new senior center, and expanded open space. A sheriff station opened in July 2006, the largest in Los Angeles County. Two additional fire stations have been built, one on the east side of town and one on the west side of town.
The 2010 United States Census reported that Palmdale had a population of 152,750. The population density was 1,438.1 people per square mile (555.3/km2). The racial makeup of Palmdale was 74,901 (49.0%) White, (24.5% Non-Hispanic White), 22,677 (14.8%) African American, 1,316 (0.9%) Native American, 6,548 (4.3%) Asian (2.2% Filipino, 0.4% Indian, 0.4% Korean, 0.3% Chinese, 0.3% Vietnamese, 0.2% Japanese, 255 0.16% Cambodian, 168 0.11% Thai and 112 0.07% Pakistani), 335 (0.2%) Pacific Islander, 38,773 (25.4%) from other races, and 8,200 (5.4%) from two or more races. There were 83,097 Hispanic or Latino residents (54.4%). 38.1% of Palmdale residents are of Mexican ancestry; 6.2% Salvadoran; and 2.4% of Guatemalan heritage and 0.79% Honduran, 0.76% Puerto Rican, 0.69% Nicaraguan, 0.50% Cuban, 0.47% Colombian and Argentinian 0.34%.Spanish is spoken by 36.4% of the population and Tagalog by 1.3%. The most common ancestries are German 5.2%, Irish 4.1%, English 2.9%, Italian 2.7%, French 1.1%, Polish 1.0%, Norwegian 0.7%, Scottish 0.6%, Dutch 0.6%, Russian 0.6%, Swedish 0.5%, Belizean 0.4%, Armenian 0.4% and Danish, Welsh and Greek 0.3%.
The Census reported that 152,551 people (99.9% of the population) lived in households, 158 (0.1%) lived in non-institutionalized group quarters, and 41 (0%) were institutionalized.
There were 42,952 households, out of which 23,345 (54.4%) had children under the age of 18 living in them, 24,199 (56.3%) were opposite-sex married couples living together, 7,821 (18.2%) had a female householder with no husband present, 3,318 (7.7%) had a male householder with no wife present. There were 2,998 (7.0%) unmarried opposite-sex partnerships, and 316 (0.7%) same-sex married couples or partnerships. 5,828 households (13.6%) were made up of individuals, and 1,880 (4.4%) had someone living alone who was 65 years of age or older. The average household size was 3.55. There were 35,338 families (82.3% of all households); the average family size was 3.87.
The age distribution of the population included 50,514 people (33.1%) under the age of 18, 17,089 people (11.2%) aged 18 to 24, 40,077 people (26.2%) aged 25 to 44, 34,963 people (22.9%) aged 45 to 64, and 10,107 people (6.6%) who were 65 years of age or older. The median age was 29.7 years. For every 100 females, there were 95.3 males. For every 100 females age 18 and over, there were 91.3 males.
There were 46,544 housing units at an average density of 438.2 per square mile (169.2/km2), of which 29,167 (67.9%) were owner-occupied, and 13,785 (32.1%) were occupied by renters. The homeowner vacancy rate was 3.2%; the rental vacancy rate was 9.4%. 102,444 people (67.1% of the population) lived in owner-occupied housing units and 50,107 people (32.8%) lived in rental housing units.
During 2009–2013, Palmdale had a median household income of $53,922, with 21.2% of the population living below the federal poverty line.
26.30% are foreign born, 88.7% from Latin America. Most refugees in Palmdale came from Iran and Iraq.
The most common foreign born places of birth in Palmdale is Mexico 49.3% El Salvador 15.8%, Philippines 6.4%, Guatemala 6.2%, Korea 1.7%, Nicaragua 1.6% , Honduras 1.6%, Vietnam 1.5%, Iran 1.1% and Colombia 1.1%.
Palmdale was mostly white up until the late 1970s.African Americans have moved to the city in significant numbers due to gentrification of Compton and South Los Angeles. Palmdale has a growing Latino and minority population.
Valley fever, a disease endemic to some desert areas of the United States in Arizona, California, Nevada, New Mexico, Texas, Utah, and northern Mexico is known to appear in Palmdale.
The Antelope Valley has the highest suicide rate in Los Angeles County. Palmdale residents are more at risk for depression. Palmdale is the fifth most stressful city in California.
37.0% of people are Catholic in Palmdale. 53.4% in the city are religious.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!