Looking for a Digital Marketing Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
ABOUT Monterey Park
For at least seven thousand years the land was populated by the Tongva (Gabrielino) Native Americans. The Tongva lived in dome like structures with thatched exteriors, an open smoke hole for ventilation and light at the top. Both sexes wore long hair styles and tattooed their bodies. During warm weather the men wore few clothes but the women would wear minimal skirts made of animal hides. During the cold weather they would wear animal skin capes and occasionally wore sandals made from hide of yucca fiber. With the arrival of the Spaniards, Old World diseases killed off many of the Tongva, and by 1870 very few Native-Americans had survived. In the early 19th century the area was part of the Mission San Gabriel Arcángel mission system and later, the Rancho San Antonio.
Following the Civil War, an Italian, Alessandro Repetto, purchased 5,000 acres (20 km2) of the rancho and built his ranch house on the hill overlooking his land, about a half-mile north of where Garfield Avenue crosses the Pomona Freeway, not far from where the Edison substation is now located on Garfield Avenue.
It was at this time, Richard Garvey, a mail rider for the U.S. Army whose route took him through Monterey Pass, a trail that is now Garvey Avenue, settled down in the King's Hills. Garvey began developing the land by bringing in spring water from near the Hondo River and by constructing a 54-foot-high (16 m) dam to form Garvey Lake located where Garvey Ranch Park is now. To pay for his development and past debts, Garvey began selling portions of his property. In 1906, the first subdivision in the area, Ramona Acres (named after the developer's daughter, who would also later inspire the title of the novel Ramona), was developed north of Garvey and east of Garfield Avenues.
In 1916, the new residents of the area initiated action to become a city when the cities of Pasadena, South Pasadena, and Alhambra proposed to put a large sewage treatment facility in the area. The community voted itself into cityhood on May 29, 1916, by a vote of 455 to 33. The City's new Board of Directors immediately outlawed sewage plants within city boundaries and named the new city Monterey Park. The name was taken from an old government map showing the oak-covered hills of the area as Monterey Hills. In 1920, a large area on the south edge of the city broke away and the separate city of Montebello was established.
By 1920, the white and Spanish-surname settlers were joined by Asian residents who began farming potatoes and flowers and developing nurseries in the Monterey Highlands area. They improved the Monterey Pass Trail with a road to aid in shipping their produce to Los Angeles. The nameless pass, which had been used as a location for western movies, was called Coyote Pass by Pioneer Masami Abe.
In 1926, near the corner of Atlantic and Garvey Avenue, Laura Scudder invented the first sealed bag of potato chips. In an effort to maintain quality and freshness, Laura's team would iron sheets of wax paper together to form a bag. They would fill these bags with potato chips; iron the top closed, and then deliver them to various retailers.
Real estate became a thriving industry during the late 1920s with investors attracted to the many subdivisions under development and increasing commercial opportunities. The Midwick View Estates by Peter N. Snyder, a proposed garden community that was designed to rival Bel Air and Beverly Hills. Known as the "Father of the East Side", Mr. Snyder was a key player in the vast undertaking in the 1920s of developing the East Side as part of the industrial base of Los Angeles. His efforts to build Atlantic Boulevard, his work with the East Side organization to bring industry to the East Side, and his residential and commercial development projects along Atlantic Boulevard (Gardens Square, Golden Gate Square, and the Midwick View Estates) were a major influence to the surrounding communities. The focal point of the Midwick View Estates was "Jardin del Encanto", otherwise known as "El Encanto," a Spanish style building that was to serve as the administration building and community center for Midwick View Estates. The development also included an observation terrace above Jardin del Encanto and the fountain with cascading water going down the hillside in stepped pools to De La Fuente. Now known as Heritage Falls Park or "the Cascades." The Great Depression brought an abrupt end to the real estate boom, as well as the Midwick proposal. From the late 1920s, the City had little development for nearly two decades.
The end of World War II resulted in a revived growth trend with explosive population gains during the late 1940s and 1950s. Until this time, the population was concentrated in the northern and southern portions of the city, with the Garvey and Monterey Hills forming a natural barrier. With the renewed growth, many new subdivisions were developed, utilizing even the previously undeveloped central area to allow for maximum growth potential. A series of annexations of surrounding land also occurred. Many veterans settled in Monterey Park and continued through the 1950s. Around this time, Japanese Americans from the West Side, Chinese Americans from Chinatown, and Latinos from East Los Angeles also began settling in the area and largely assimilated into the small-town suburban culture.
Beginning in the 1970s, well-educated and affluent Asian Americans and Asian immigrants began settling in the west San Gabriel Valley, primarily to Monterey Park. The city council subsequently tried and failed to pass English-only ordinances. In 1985 the City Council of Monterey Park approved drafting of a proposal that would require all businesses in Monterey Park to display English language identification on business signs.
In the 1980s, Monterey Park was referred to as "Little Taipei" or "The Chinese Beverly Hills". Frederic Hsieh, a local realtor who bought land in Monterey Park and sold it to newly arrived immigrants, is credited with engendering Monterey Park's Chinese American community. Many businesses from the Chinatown in downtown LA began to open up stores in Monterey Park. In the 1970s and 1980s, many affluent waisheng ren Taiwanese immigrants moved abroad from Taiwan and began settling into Monterey Park.Mandarin Chinese became the most widely spoken language in many Chinese businesses of the city during that time, displacing Cantonese that had been common previously. Cantonese has dominated the Chinatowns of North America for decades, but Mandarin is the most common language of Chinese immigrants in the past few decades. In 1983, Lily Lee Chen became the first Chinese American woman to be elected mayor of a U.S. city. By the late 1980s, immigrants from Mainland China and Vietnam began moving into Monterey Park. By the 1990 census, Monterey Park became the first city with an Asian descent majority population in the continental United States. Timothy P. Fong, a professor and director of Asian American studies at California State University, Sacramento, describes Monterey Park as the "First Suburban Chinatown".
In the 1980s, the second generation Chinese Americans generally moved out of the old Chinatown and into the San Gabriel Valley suburbs, joining the new immigrants from Taiwan and Mainland China. From that time, with a combined influx of Vietnamese, Taiwanese and Hong Kong immigrant students at the time, Mark Keppel High School, constructed during the New Deal era and located in Alhambra, but also serving most of Monterey Park and portions of Rosemead, felt the impact of this new immigration as the student population increased dramatically, leading to overcrowding. Today, many students are second or third-generation Asian Americans.
In 1988, the City of Monterey Park passed an ordinance declaring a moratorium on new building, in an attempt to regulate the rapid growth the city experienced as a result of the influx of Asian immigrants. This moratorium was challenged and defeated in 1989 This controversial move caused many Asian residents and businesses to shift focus, establishing themselves in the neighboring city of Alhambra. When the potential loss of business revenue was recognized, "Monterey Park went through a lot of upheaval that a lot of people regret," and relocation back to Monterey Park was highly encouraged in the Asian American community.
Since early 1990s, Taiwanese people are no longer the majority in the city. The construction boom of shopping centers had declined, but plans for redevelopment sought to change that. High property values and overcrowding in Monterey Park have contributed to a secondary migration away from Monterey Park.
Redevelopment produced several projects included the massive Atlantic Times Square development that opened in 2010 with ground-floor shops and restaurants. The Atlantic Times Square, which has 215,000 square feet (20,000 m2), is anchored by AMC Theatres and 24 Hour Fitness, in addition to eating establishments and other stores. The development includes 210 condos on the third through sixth floors.
Monterey Park Village is a 40,000 sq. ft. shopping center on South Atlantic Boulevard commercial corridor. Tenants include: Staples, Walgreens and Togo’s eatery. The CVS Center on South Garfield Avenue is a redevelopment of infill site into a 17,000 square feet (1,600 m2) neighborhood convenience center. Anchor tenant CVS Pharmacy brings a full-service drug store back to the downtown project, and the center includes a Subway sandwich shop. The 507,000-square-foot (47,100 m2) Cascades Market Place will be the largest shopping center in the city. Located along the Pomona (60) Freeway west of Paramount Boulevard, this center proposes to be a major regional shopping center for the San Gabriel Valley. The new shopping center contains a Home Depot, a Costco, Chick-fil-A, and a Guitar Center. This 45 plus acre project has great grade level visibility from the freeway.
In 2017, Monterey Park was recognized as "America's Best Places to Live 2017" ranked at #3 by Money magazine and three local news TV stations. It also ranked at #2 in Money Magazine's "The 10 Best Places in America to Raise a Family".
The 2010 United States Census reported that Monterey Park had a population of 60,269. The population density was 7,793.7 people per square mile (3,009.2/km2). The racial makeup of Monterey Park was 40,301 (66.9%) Asian (47.7% Chinese, 5.8% Japanese, 4.4% Vietnamese, 1.9% Filipino, 1.3% Korean, 0.9% Thai, 0.8% Cambodian, 0.4% Burmese, 0.4% Indonesian, 0.3% Indian), 28 (0.05%) Pacific Islander, 11,680 (19.4%) White (5.0% Non-Hispanic White), 252 (0.4%) African American, 242 (0.4%) Native American, 6,022 (10.0%) from other races, and 1,744 (2.9%) from two or more races. Hispanic or Latino of any race were 16,218 persons (26.9%).
The Census reported that 60,039 people (99.6% of the population) lived in households, 41 (0.1%) lived in non-institutionalized group quarters, and 189 (0.3%) were institutionalized.
There were 19,963 households, out of which 6,315 (31.6%) had children under the age of 18 living in them, 10,538 (52.8%) were opposite-sex married couples living together, 3,243 (16.2%) had a female householder with no husband present, 1,460 (7.3%) had a male householder with no wife present. There were 651 (3.3%) unmarried opposite-sex partnerships, and 85 (0.4%) same-sex married couples or partnerships. 3,641 households (18.2%) were made up of individuals, and 2,025 (10.1%) had someone living alone who was 65 years of age or older. The average household size was 3.01. There were 15,241 families (76.3% of all households); the average family size was 3.37.
The population was spread out, with 10,932 people (18.1%) under the age of 18, 5,180 people (8.6%) aged 18 to 24, 15,597 people (25.9%) aged 25 to 44, 16,904 people (28.0%) aged 45 to 64, and 11,656 people (19.3%) who were 65 years of age or older. The median age was 43.1 years. For every 100 females, there were 92.2 males. For every 100 females age 18 and over, there were 89.4 males.
There were 20,850 housing units at an average density of 2,696.2 per square mile (1,041.0/km2), of which 11,058 (55.4%) were owner-occupied, and 8,905 (44.6%) were occupied by renters. The homeowner vacancy rate was 0.5%; the rental vacancy rate was 4.1%. 33,073 people (54.9% of the population) lived in owner-occupied housing units and 26,966 people (44.7%) lived in rental housing units.
According to the 2010 United States Census, Monterey Park had a median household income of $56,014, with 15.2% of the population living below the federal poverty line.
According to the 2009 American Community Survey, Monterey Park is 43.7% Chinese American, and is the city in the United States with the largest concentration of people of Chinese descent. The Chinese American population in Monterey Park and San Gabriel Valley is relatively diverse in socio-economics and region of origin. The city has attracted immigrants from Taiwan, as well as Mainland Chinese and the overseas Chinese from Southeast Asia. There are also significant Japanese, Vietnamese, Korean, and Filipino communities living within Monterey Park.
While the multi-generational American-born Latino population was generally declining in Monterey Park, there has been a small new influx of Mexican immigrants (about one percent increase in the population).
There were 19,564 households, out of which 31.3% had children under the age of 18 living with them, 55.4% were married couples living together, 15.8% had a female householder with no husband present, and 22.1% were non-families. 17.3% of all households were made up of individuals, and 8.7% had someone living alone who was 65 years of age or older. The average household size was 3.06 and the average family size was 3.43.
In the city, the population was spread out, with 21.3% under the age of 18, 8.4% from 18 to 24, 30.2% from 25 to 44, 22.2% from 45 to 64, and 17.9% who were 65 years of age or older. The median age was 38 years. For every 100 females, there were 92.4 males. For every 100 females age 18 and over, there were 89.3 males.
The median income for a household in the city was $40,724, and the median income for a family was $43,507. Males had a median income of $32,463 versus $29,057 for females. The per capita income for the city was $17,661. About 12.4% of families and 15.6% of the population were below the poverty line, including 22.6% of those under age 18 and 9.2% of those age 65 or over.
These were the ten neighborhoods in Los Angeles County with the largest percentage of Asian residents, according to the 2000 census:
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!