Looking for a Digital Marketing Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
Prior to the arrival of Europeans, the Ohlone lived on the San Francisco peninsula; in particular, the Puichon Ohlone lived in the Palo Alto area. The area of modern Palo Alto was first recorded by the 1769 party of Gaspar de Portolá, a 63-man, 200-horse expedition from San Diego to Monterey. The group overshot Monterey in the fog and when they reached modern-day Pacifica, ascended Sweeney Ridge and saw the San Francisco Bay. Portolá descended from Sweeney Ridge southeast down San Andreas Creek to Laguna Creek (now Crystal Springs Reservoir), thence to the San Francisquito Creek watershed, ultimately camping from November 6–11, 1769, by a tall redwood later to be known as El Palo Alto. Thinking the bay was too wide to cross, the group retraced their journey to Monterey, and never became aware of the Golden Gate entrance to the Bay.
In 1777, Father Junipero Serra established the Mission Santa Clara de Asis, whose northern boundary was San Francisquito Creek and whose lands included modern Palo Alto. The area was under the control of the viceroy of Mexico and ultimately under the control of Spain. On November 29, 1777, Pueblo de San Jose de Guadalupe (now the city of San Jose a few miles to the south of what was to be Palo Alto) was established by order of the viceroy despite the displeasure of the local mission. The Mexican War of Independence ending in 1821 led to Mexico becoming an independent country, though San Jose did not recognize rule by the new Mexico until May 10, 1825. Mexico proceeded to sell off or grant much of the mission land.
During the Mexican–American War, the United States seized Alta California in 1846; however, this was not legalized until the Treaty of Guadalupe Hidalgo was signed on July 4, 1848. Mexican citizens in the area could choose to become United States citizens and their land grants were to be recognized if they chose to do so (though many legal disputes arose over this).
The land grant, Rancho Rinconada del Arroyo de San Francisquito, of about 2,230-acre (9.0 km2) on the lower reaches of San Francisquito Creek (i.e., parts of modern Menlo Park and northern Palo Alto) was given to Maria Antonia Mesa in 1841. She and her husband Rafael Soto (who had died in 1839) had settled in 1835 near present-day Newell and Middlefield roads and sold supplies. In 1839, their daughter María Luisa Soto (1817–1883) married John Coppinger, who was to be, in 1841, the grantee of Rancho Cañada de Raymundo (in modern San Mateo county). Upon Coppinger's death in 1847, Maria inherited it and later married a visiting boat captain, John Greer. Greer owned a home on the site that is now Town & Country Village on Embarcadero and El Camino Real. Greer Avenue and Court are named for him.
To the south of the Sotos, the brothers Secundino and Teodoro Robles in 1849 bought Rancho Rincon de San Francisquito from José Peña, the 1841 grantee. The grant covered the area south of Rancho Rinconada del Arroyo de San Francisquito to more or less present-day Mountain View. The grant was bounded on the south by Mariano Castro's Rancho Pastoria de las Borregas grant across San Antonio Road. This later became the Robles Rancho, which constitutes about 80% of Palo Alto and Stanford University today. In 1863, it was whittled down in the courts to 6,981 acres (28.25 km2). Stories say the grand hacienda was built on the former meager adobe of José Peña near Ferne off San Antonio Road, midway between Middlefield and Alma Street. Their hacienda hosted fiestas and bull fights. It was ruined in the 1906 earthquake and its lumber was used to build a large barn nearby, which was said to have lingered until the early 1950s. On April 10, 1853, 250 acres (1.0 km2), comprising the present-day Barron Park, Matadero Creek and Stanford Business Park, was sold for $2,000 to Elisha Oscar Crosby, who called his new property Mayfield Farm. The name of Mayfield was later attached to the community that started nearby. On September 23, 1856, the Crosby land was transferred to Sarah Wallis to satisfy a debt he owed her. In 1880, Secundino Robles, father to twenty-nine children, still lived just south of Palo Alto, near the location of the present-day San Antonio Shopping Center in Mountain View.
Many of the Spanish names in the Palo Alto area represent the local heritage, descriptive terms, and former residents. Pena Court, Miranda Avenue, which was essentially Foothill Expressway, was the married name of Juana Briones and the name occurs in Courts and Avenues and other street names in Palo Alto and Mountain View in the quadrant where she owned vast areas between Stanford University, Grant Road in Mountain View and west of El Camino Real. Yerba Buena was to her credit. Rinconada was the major Mexican land grant name.
The township of Mayfield was formed in 1855, around the site of a stagecoach stop and saloon known as "Uncle Jim's Cabin" near the intersection of El Camino Real and today's California Avenue in what is now southern Palo Alto. In October 1863 the San Francisco to San Jose railroad had been built as far as Mayfield and service started between San Francisco and Mayfield (the station is now California Avenue); train service all the way to San Jose started in January 1864. El Camino became Main Street; the northeast-southwest cross streets were named for Civil War heroes, with California Avenue originally being Lincoln Street. The town had its own newspaper by 1869 (the Mayfield Enterprise, in English and Spanish), incorporated in 1903, and had breweries and a cannery.
In 1875, French financier Jean Baptiste Paulin Caperon, better known as Peter Coutts, purchased land in Mayfield and four other parcels around three sides of today's College Terrace – more than a thousand acres extending from today's Page Mill Road to Serra Street and from El Camino Real to the foothills. Coutts named his property Ayrshire Farm. His fanciful 50-foot-tall brick tower near Matadero Creek likely marked the south corner of his property. Leland Stanford started buying land in the area in 1876 for a horse farm, called the Palo Alto Stock Farm. Stanford bought Ayrshire Farm in 1882. In 1891 he and his wife, Jane, founded Stanford University, dedicated to their son Leland Stanford Jr., who had died of typhoid fever at age 15 in 1884. In 1886, he proposed founding it in Mayfield. However, he had one condition: alcohol had to be banned from the town. Known for its 13 rowdy saloons, Mayfield rejected his request. This led him to drive the formation of a new temperance town with the help of his friend Timothy Hopkins of the Southern Pacific Railroad, who in 1887 bought 740 acres (3.0 km2) of private land for the new townsite. This Hopkins Tract, bounded by El Camino Real, San Francisquito Creek, Boyce, Channing, Melville, and Hopkins Avenues, and Embarcadero Road, was proclaimed a local Heritage District during Palo Alto's centennial in 1994. Stanford set up his university, Stanford University, and a train stop (on University Avenue) by his new town. This new community was initially called University Park (the name "Palo Alto" at that time was attached to what is now College Terrace), but was incorporated in 1894 with the name Palo Alto. With Stanford's support, Palo Alto grew to the size of Mayfield. After long-running strife in Mayfield and a Mayfield ordinance banning saloons that took effect in January 1905, on July 2, 1925, Palo Alto voters approved the annexation of Mayfield and the two communities were officially consolidated on July 6, 1925. As a result Palo Alto has two downtown areas: one along University Avenue and one along California Avenue.
The Mayfield News wrote its own obituary four days later:
Palo Alto continued to annex more land, including the Stanford Shopping Center area in 1953. Stanford Research Park, Embarcadero Road northeast of Bayshore, and the West Bayshore/San Antonio Road area were also annexed during the 1950s. Large amounts of land west of Foothill Expressway were annexed between 1959 and 1968; this is mostly undeveloped and includes Foothills Park and Arastradero Preserve. The last major annexations were of Barron Park in 1975 and, in 1979, a large area of marshlands bordering the bay.
Many of Stanford University's first faculty members settled in the Professorville neighborhood of Palo Alto. Professorville, now a registered national historic district, is bounded by Kingsley, Lincoln, and Addison Avenues and the cross streets of Ramona, Bryant, and Waverley. The district includes a large number of well-preserved residences dating from the 1890s, including 833 Kingsley, 345 Lincoln, and 450 Kingsley. 1044 Bryant was the home of Russell Varian, co-inventor of the Klystron tube. The Federal Telegraph laboratory site, situated at 218 Channing, is a California Historical Landmark recognizing Lee de Forest's 1911 invention of the vacuum tube and electronic oscillator at that location. While not open to the public, the garage that housed the launch of Hewlett Packard is located at 367 Addison Avenue. Hewlett Packard recently restored the house and garage. A second historic district on Ramona Street can be found downtown between University and Hamilton Avenues. The Palo Alto Chinese School is the oldest in the entire Bay Area. It is also home to the second oldest opera company in California, the West Bay Opera.
Palo Alto, California is also home to a long-standing baseball tradition: The Palo Alto Oaks. The Palo Alto Oaks are a collegiate, summer baseball club that has been in the Bay Area since 1950, 8 years longer than the San Francisco Giants. The Oaks were originally managed by Tony Makjavich for 49 years. The Oaks were going to fold before the summer 2016 season but were taken on by Daniel Palladino and Whaylan Price, Bay Area baseball coaches, who did not want to see the team die. The Oaks have a rich history within the Palo Alto community.
The 2010 United States Census reported that Palo Alto had a population of 64,403. The population density was 2,497.5 people per square mile (964.3/km2). The racial makeup of Palo Alto was 41,359 (64.2%) White, 17,461 (27.1%) Asian, 1,197 (1.9%) African American, 121 (0.2%) Native American, 142 (0.2%) Pacific Islander, 1,426 (2.2%) from other races, and 2,697 (4.2%) from two or more races. Hispanic or Latino of any race were 3,974 persons (6.2%).
The Census reported that 63,820 people (99.1% of the population) lived in households, 205 (0.3%) lived in non-institutionalized group quarters, and 378 (0.6%) were institutionalized.
There were 26,493 households, out of which 8,624 (32.6%) had children under the age of 18 living in them, 13,975 (52.7%) were opposite-sex married couples living together, 1,843 (7.0%) had a female householder with no husband present, 659 (2.5%) had a male householder with no wife present. There were 979 (3.7%) unmarried opposite-sex partnerships, and 188 (0.7%) same-sex married couples or partnerships. 7,982 households (30.1%) were made up of individuals, and 3,285 (12.4%) had someone living alone who was 65 years of age or older. The average household size was 2.41. There were 16,477 families (62.2% of all households); the average family size was 3.04.
The population was spread out, with 15,079 people (23.4%) under the age of 18, 3,141 people (4.9%) aged 18 to 24, 17,159 people (26.6%) aged 25 to 44, 18,018 people (28.0%) aged 45 to 64, and 11,006 people (17.1%) who were 65 years of age or older. The median age was 41.9 years. For every 100 females, there were 95.7 males. For every 100 females age 18 and over, there were 93.0 males.
There were 28,216 housing units at an average density of 1,094.2 per square mile (422.5/km2), of which 14,766 (55.7%) were owner-occupied, and 11,727 (44.3%) were occupied by renters. The homeowner vacancy rate was 1.5%; the rental vacancy rate was 5.6%. 39,176 people (60.8% of the population) lived in owner-occupied housing units and 24,644 people (38.3%) lived in rental housing units.
As of the census of 2000, there were 58,598 people, 25,216 households, and 14,600 families residing in the city. The population density was 955.8/km2 (2,475.3/mi2). There were 26,048 housing units at an average density of 424.9/km2 (1,100.3/mi2). The racial makeup of the city was 75.76% White, 2.02% Black, 0.21% Native American, 17.22% Asian, 0.14% Pacific Islander, 1.41% from other races, and 3.24% from two or more races. Hispanic or Latino of any race were 4.65% of the population.
There were 25,216 households, of which 27.2% had resident children under the age of 18, 48.5% were married couples living together, 7.0% had a female householder with no husband present, and 42.1% were non-families. 32.6% of all households were made up of individuals, and 10.8% had someone living alone who was 65 years of age or older. The average household size was 2.30 and the average family size was 2.95.
In the city, the population was spread out, with 21.2% under the age of 18, 4.9% from 18 to 24, 32.4% from 25 to 44, 25.9% from 45 to 64, and 15.6% who were 65 years of age or older. The median age was 40 years. For every 100 females, there were 95.8 males. For every 100 females age 18 and over, there were 93.6 males.
According to a 2007 estimate, the median income for a household in the city was $119,046, and the median income for a family was $153,197. Males had a median income of $91,051 versus $60,202 for females. The per capita income for the city was $56,257. About 3.2% of families and 4.8% of the population were below the poverty line, including 4.0% of those under age 18 and 5.0% of those age 65 or over.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!