Looking for a Digital Marketing Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
The original inhabitants of the San Joaquin Valley region were the Yokuts people and Miwok people, who engaged in trading with other Californian tribes of Native Americans including coastal peoples such as the Chumash of the Central California coast, with whom they are thought to have traded plant and animal products.
The first European to enter the San Joaquin Valley was Pedro Fages in 1772. The county of Fresno was formed in 1856 after the California Gold Rush. It was named for the abundant ash trees (Spanish: fresno) lining the San Joaquin River.
Millerton, then on the banks of the free-flowing San Joaquin River and close to Fort Miller, became the county seat after becoming a focal point for settlers. Other early county settlements included Firebaugh's Ferry, Scottsburg and Elkhorn Springs.
The San Joaquin River flooded on December 24, 1867, inundating Millerton. Some residents rebuilt, others moved. Flooding also destroyed the town of Scottsburg on the nearby Kings River that winter. Rebuilt on higher ground, Scottsburg was renamed Centerville.
In 1867, Anthony "McQueen" Easterby purchased land bounded by the present Chestnut, Belmont, Clovis and California avenues, that today is called the Sunnyside district. Unable to grow wheat for lack of water, he hired sheep man Moses J. Church in 1871 to create an irrigation system. Building new canals and purchasing existing ditches, Church then formed the Fresno Canal and Irrigation Company, a predecessor of the Fresno Irrigation District.
In 1872, the Central Pacific Railroad established a station near Easterby's—by now a hugely productive wheat farm—for its new Southern Pacific line. Soon there was a store around the station and the store grew into the town of Fresno Station, later called Fresno. Many Millerton residents, drawn by the convenience of the railroad and worried about flooding, moved to the new community. Fresno became an incorporated city in 1885. By 1931 the Fresno Traction Company operated 47 streetcars over 49 miles of track.
In 1865, William Helm brought his sheep to Fresno county, which was then a vast space of open land. By 1877, Helm made Fresno his home with a five-acre tract of land at the corner of Fresno and R streets. Helm was the largest individual sheep grower in Fresno County. In carrying his wool to market at Stockton, he used three wagons, each drawn by ten mules, and spent twelve days in making the round trip.
Two years after the station was established, county residents voted to move the county seat from Millerton to Fresno. When the Friant Dam was completed in 1944, the site of Millerton became inundated by the waters of Millerton Lake. In extreme droughts, when the reservoir shrinks, ruins of the original county seat can still be observed.
In the nineteenth century, with so much wooden construction and in the absence of sophisticated firefighting resources, fires often ravaged American frontier towns. The greatest of Fresno's early-day fires, in 1882, destroyed an entire block of the city. Another devastating blaze struck in 1883.
In 1909, Fresno's first and oldest synagogue, Temple Beth Israel, was founded.
Fresno entered the ranks of the 100 most populous cities in the United States in 1960 with a population of 134,000. Thirty years later, in the 1990 census, it moved up to 47th place with 354,000, and in the census of 2000, it achieved 37th place with 428,000.
The Fresno Municipal Sanitary Landfill was the first modern landfill in the United States, and incorporated several important innovations to waste disposal, including trenching, compacting, and the daily covering of trash with dirt. It was opened in 1937 and closed in 1987. It is a National Historic Landmark as well as a Superfund site.
Before World War II, Fresno had many ethnic neighborhoods, including Little Armenia, German Town, Little Italy, and Chinatown. In 1940, the Census Bureau reported Fresno's population as 94.0% white, 3.3% black and 2.7% Asian. Chinatown was primarily a Japanese neighborhood and today Japanese-American businesses still remain. During 1942, Pinedale, in what is now North Fresno, was the site of the Pinedale Assembly Center, an interim facility for the relocation of Fresno area Japanese Americans to internment camps. The Fresno Fairgrounds were also utilized as an assembly center.
Row crops and orchards gave way to urban development particularly in the period after World War II; this transition was particularly vividly demonstrated in locations such as the Blackstone Avenue corridor.
In September 1958, Bank of America launched a new product called BankAmericard in Fresno. After a troubled gestation during which its creator resigned, BankAmericard went on to become the first successful credit card. This financial instrument was usable across a large number of merchants and also allowed cardholders to revolve a balance (earlier financial products could do one or the other but not both). In 1976, BankAmericard was renamed and spun off into a separate company known today as Visa Inc.
The dance style commonly known as popping evolved in Fresno in the 1970s.
In the 1970s, the city was the subject of a song, "Walking Into Fresno", written by Hall Of Fame guitarist Bill Aken and recorded by Bob Gallion of the "WWVA Jamboree" radio and television show in Wheeling, West Virginia. Aken, adopted by Mexican-American movie actress Lupe Mayorga, grew up in the neighboring town of Madera and his song chronicled the hardships faced by the migrant farm workers he saw as a child. Aken also made his first TV appearance playing guitar on the old country-western show at The Fresno Barn.
Fictional residents of the town were portrayed in a 1986 comedic miniseries titled "Fresno", featuring Carol Burnett, Dabney Coleman, Teri Garr and Charles Grodin, along with numerous other celebrities. The mini series was presented as a parody of the prime time soap operas popular in the 1980s.
In 1995, the Federal Bureau of Investigation's Operation Rezone sting resulted in several prominent Fresno and Clovis politicians being charged in connection with taking bribes in return for rezoning farmland for housing developments. Before the sting brought a halt to it, housing developers could buy farmland cheaply, pay off council members to have it rezoned, and make a large profit building and selling inexpensive housing. Sixteen people were eventually convicted as a result of the sting.
Fresno is the larger principal city of the Fresno-Madera CSA, a Combined Statistical Area that includes the Fresno (Fresno County) and Madera (Madera County) metropolitan areas, which had a combined population of 922,516 at the 2000 census.
The 2010 United States Census reported that Fresno had a population of 494,665. The population density was 4,404.5 people per square mile (1,700.6/km2). The racial makeup of Fresno was 245,306 (49.6%) White, 40,960 (8.3%) African American, 8,525 (1.7%) Native American, 62,528 (12.6%) Asian (3.6% Hmong, 1.7% Indian, 1.2% Filipino, 1.2% Laotian, 1.0% Thai, 0.8% Cambodian, 0.7% Chinese, 0.5% Japanese, 0.4% Vietnamese, 0.2% Korean), 849 (0.2%) Pacific Islander, 111,984 (22.6%) from other races, and 24,513 (5.0%) from two or more races. Hispanic or Latino of any race were 232,055 persons (46.9%). Among the Hispanic population, 42.7% of the total population are Mexican, 0.4% Salvadoran, and 0.4% Puerto Rican. Non-Hispanic Whites were 30.0% of the population in 2010, down from 72.6% in 1970.
The Census reported that 485,798 people (98.2% of the population) lived in households, 4,315 (0.9%) lived in non-institutionalized group quarters, and 4,552 (0.9%) were institutionalized.
There were 158,349 households, of which 68,511 (43.3%) had children under the age of 18 living in them, 69,284 (43.8%) were opposite-sex married couples living together, 30,547 (19.3%) had a female householder with no husband present, 11,698 (7.4%) had a male householder with no wife present. There were 12,843 (8.1%) unmarried opposite-sex partnerships, and 1,388 (0.9%) same-sex married couples or partnerships. 35,064 households (22.1%) were made up of individuals, and 12,344 (7.8%) had someone living alone who was 65 years of age or older. The average household size was 3.07. There were 111,529 families (70.4% of all households); the average family size was 3.62.
The age distribution of the population shows 148,823 people (30.1%) under the age of 18, 62,601 people (12.7%) aged 18 to 24, 135,076 people (27.3%) aged 25 to 44, 102,064 people (20.6%) aged 45 to 64, and 46,101 people (9.3%) who were 65 years of age or older. The median age was 29.3 years. For every 100 females, there were 96.7 males. For every 100 females age 18 and over, there were 93.5 males.
There were 171,288 housing units at an average density of 1,525.2 per square mile (588.9/km2), of which 158,349 were occupied, of which 77,757 (49.1%) were owner-occupied, and 80,592 (50.9%) were occupied by renters. The homeowner vacancy rate was 2.6%; the rental vacancy rate was 7.6%. 235,430 people (47.6% of the population) lived in owner-occupied housing units and 250,368 people (50.6%) lived in rental housing units.
As of the census of 2000, there were 427,652 people, 140,079 households, and 97,915 families residing in the city. The population density was 4,097.9 people per square mile (1,582.2/km2). There were 149,025 housing units at an average density of 1,427.9 square miles (3,698 km2). The racial makeup of the city was 50.2% White, 8.4% Black or African American, 1.6% Native American, 11.2% Asian (about a third of which is Hmong), 0.1% Pacific Islander, 23.4% from other races, and 5.2% from two or more races. Hispanic or Latino of any race were 39.9% of the population.
There were 140,079 households, of which 40.4% had children under the age of 18 living with them, 46.1% were married couples living together, 17.6% had a female householder with no husband present, and 30.1% were non-families. 23.3% of all households were made up of individuals, and 7.9% had someone living alone who was 65 years of age or older. The average household size was 2.99 and the average family size was 3.57.
In the city, the age distribution of the population shows 32.9% under the age of 18, 11.8% from 18 to 24, 28.8% from 25 to 44, 17.2% from 45 to 64, and 9.3% who were 65 years of age or older. The median age was 28 years. For every 100 females, there were 96.6 males. For every 100 females age 18 and over, there were 93.0 males.
The median income for a household in the city was $32,236, and the median income for a family was $35,892. Males had a median income of $32,279 versus $26,551 for females. The per capita income for the city was $15,010. About 20.5% of families and 26.2% of the population were below the poverty line, including 36.5% of those under age 18 and 10.7% of those age 65 or over.
The population as of July 1, 2007 was estimated to be 470,508 by the US Census Bureau's Population Estimates Program. The Fresno Metropolitan Statistical Area population was estimated at 899,348.
In 1920, Armenians comprised 9% of the population of the city of Fresno, with 4,000 Armenian residents at the time.Old Armenian Town was the old Armenian neighborhood in the center of Fresno. Famous author William Saroyan was born in Fresno in 1908.
The Fresno Hmong community, along with that of Minneapolis–Saint Paul, is one of the largest two urban U.S. ethnic Hmong communities, with just over 24,000 people, or about 5% of the city's population, being of Hmong descent.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!