Looking for a Digital Marketing Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
ABOUT East Irvine
The Gabrieleño indigenous group inhabited Irvine about 2,000 years ago. Gaspar de Portolà, a Spanish explorer, came to the area in 1769, which led to the establishment of forts, missions and cattle herds. The King of Spain parceled out land for missions and private use.
After Mexico's independence from Spain in 1821, the Mexican government secularized the missions and assumed control of the lands. It began distributing the land to Mexican citizens who applied for grants. Three large Spanish/Mexican grants made up the land that later became the Irvine Ranch: Rancho Santiago de Santa Ana, Rancho San Joaquin and Rancho Lomas de Santiago.
In 1864, Jose Andres Sepulveda, owner of Rancho San Joaquin, sold 50,000 acres (200 km2) to Benjamin and Thomas Flint, Llewellyn Bixby and James Irvine for $18,000 to resolve debts due to the Great Drought. In 1866, Irvine, Flint and Bixby acquired 47,000-acre (190 km2) Rancho Lomas de Santiago for $7,000. After the Mexican-American war the land of Rancho Santiago de Santa Ana fell prey to tangled titles. In 1868, the ranch was divided among three claimants as part of a lawsuit: Flint, Bixby and Irvine. The ranches were devoted to sheep grazing. However, in 1870, tenant farming was permitted.
In 1878, James Irvine acquired his partners' interests for $150,000. His 110,000 acres (450 km2) stretched 23 miles (37 km) from the Pacific Ocean to the Santa Ana River. James Irvine died in 1886. The ranch was inherited by his son, James Irvine II, who incorporated it into the Irvine Company. James Irvine II shifted the ranch operations to field crops, olive and citrus crops.
In 1888, the Santa Fe Railroad extended its line to Fallbrook Junction, north of San Diego, and named a station along the way after James Irvine. The town that formed around this station was named Myford, after Irvine's son, because a post office in Calaveras County already bore the family name. The town was renamed Irvine in 1914.
By 1918, 60,000 acres (240 km2) of lima beans were grown on the Irvine Ranch. Two Marine Corps facilities, MCAS El Toro and MCAS Tustin, were built during World War II on ranch land sold to the government.
James Irvine II, died in 1947 at the age of 80. His son, Myford, assumed the presidency of the Irvine Company. He began opening small sections of the Irvine Ranch to urban development.
The Irvine Ranch played host to the Boy Scouts of America's 1953 National Scout Jamboree. Jamboree Road, a major street which now stretches from Newport Beach to the city of Orange, was named in honor of this event. David Sills, then a young Boy Scout from Peoria, Illinois, was among the attendees at the 1953 Jamboree. Sills came back to Irvine as an adult and went on to serve four terms as the city's mayor.
Myford Irvine died in 1959. The same year, the University of California asked the Irvine Company for 1,000 acres (4 km2) for a new university campus. The Irvine Company sold the requested land for $1 and later the state purchased an additional 500 acres (2.0 km2).
William Pereira, the university's consulting architect, and the Irvine Company planners drew up master plans for a city of 50,000 people surrounding the new university. The plan called for industrial, residential and recreational areas, commercial centers and greenbelts. The new community was to be named Irvine; the old agricultural town of Irvine, where the railroad station and post office were located, was renamed East Irvine. The first phases of the villages of Turtle Rock, University Park, Westpark (then called Culverdale), El Camino Real, and Walnut were completed by 1970.
On December 28, 1971, the residents of these communities voted to incorporate a substantially larger city than the one envisioned by the Pereira plan. By January 1999, Irvine had a population of 134,000 and a total area of 43 square miles (111 km2).
In the 1970s, the mayor was Bill Vardoulis.
After the Fall of Saigon in 1975, a large influx of Vietnamese refugees settled in nearby Fountain Valley, especially in the late 1970s and throughout the 80s, forming a large percentage of Asian Americans in the city.
In late 2003, after a ten-year-long legal battle, Irvine annexed the former El Toro Marine Corps Air Station. This added 7.3 square miles (19 km2) of land to the city and blocked an initiative championed by Newport Beach residents to replace John Wayne Airport with a new airport at El Toro. Most of this land has become part of the Orange County Great Park.
In 2016, Irvine became the largest city in the continental United States with an Asian American plurality, constituting around 45% of the city's population.
The 2010 United States Census reported that Irvine had a population of 212,375. The population density was 3,195.8 people per square mile (1,233.9/km2). The racial makeup of Irvine was 107,215 (50.5%) White, 3,718 (1.8%) African American, 355 (0.2%) Native American, 83,176 (39.2%) Asian, 334 (0.2%) Pacific Islander, 5,867 (2.8%) from other races, and 11,710 (5.5%) from two or more races. Hispanic or Latino of any race were 19,621 persons (9.2%). Non-Hispanic Whites were 45.1% of the population.
The census reported that 205,819 people (96.9% of the population) lived in households, 5,968 (2.8%) lived in non-institutionalized group quarters, and 588 (0.3%) were institutionalized.
There were 78,978 households, out of which 26,693 (33.8%) had children under the age of 18 living in them, 40,930 (51.8%) were opposite-sex married couples living together, 7,545 (9.6%) had a female householder with no husband present, 2,978 (3.8%) had a male householder with no wife present. There were 3,218 (4.1%) unmarried opposite-sex partnerships, and 463 (0.6%) same-sex married couples or partnerships. 18,475 households (23.4%) were made up of individuals, and 4,146 (5.2%) had someone living alone who was 65 years of age or older. The average household size was 2.61. There were 51,453 families (65.1% of all households); the average family size was 3.13.
The age distribution of the population was as follows: 45,675 people (21.5%) under the age of 18, 30,384 people (14.3%) aged 18 to 24, 66,670 people (31.4%) aged 25 to 44, 51,185 people (24.1%) aged 45 to 64, and 18,461 people (8.7%) who were 65 years of age or older. The median age was 33.9 years. For every 100 females, there were 94.9 males. For every 100 females age 18 and over, there were 92.4 males.
There were 83,899 housing units at an average density of 1,262.5 per square mile (487.5/km2), of which 39,646 (50.2%) were owner-occupied, and 39,332 (49.8%) were occupied by renters. The homeowner vacancy rate was 2.2%; the rental vacancy rate was 6.2%. 109,846 people (51.7% of the population) lived in owner-occupied housing units and 95,973 people (45.2%) lived in rental housing units.
During 2009–2013, Irvine had a median household income of $90,585, with 12.2% of the population living below the federal poverty line.
The census of 2000 found there were 143,072 people, 51,199 households, and 34,354 families in the city. The population density was 3,098.0 inhabitants per square mile (1,196.2/km2), as of the census. There were 53,711 housing units at an average density of 1,163.0 per square mile (449.1/km2). The racial makeup of the city was 61.1% White, 7.4% of the population were Hispanic or Latino of any race, 1.5% Black or African American, 0.2% Native American, 29.8% Asian, 1.1% Pacific Islander, 2.5% from other races, and 4.8% from two or more races.
There were 51,199 households, out of which 36.0% had children under the age of 18 living with them, 53.8% were married couples living together, 9.8% had a female householder with no husband present, and 32.9% were non-families. 22.8% of all households were made up of individuals, and 5.0% had someone living alone who was 65 years of age or older. The average household size was 2.70 persons and the average family size was 3.17.
In the city, the population was spread out, with 23.5% under the age of 18, 14.4% from 18 to 24, 32.3% from 25 to 44, 22.6% from 45 to 64, and 7.2% who were 65 years of age or older. The median age was 33 years. For every 100 females, there were 93.8 males. For every 100 females age 18 and over, there were 90.0 males.
According to 2007 Census Bureau estimates, the median income for a household in the city was $98,923, and the median income for a family was $111,455; these numbers make Irvine the seventh richest city in the US, among cities with population 65,000 or higher. 9.1% of the population and 5.0% of families were below the poverty line. Of the total population, 6.1% of those under the age of 18 and 5.6% of those 65 and older were living below the poverty line.
In 2006, the median gross rent paid for housing was $1,660 a month. This was the highest of any place in the United States of more than 100,000 people. The skyrocketing high cost of housing is a major issue in Irvine and Orange County, as the city council faces pressure to approve future income-subsidized housing projects to meet the demands of working-class citizens.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
Other popular cities of California include San Diego, Orange County, and Riverside. All three cities have large concentrations of professional sports teams, including the popular Los Angeles Dodgers and the San Diego Chargers. A popular summertime activity is to head to San Diego for a few days of beach and relaxation. Other popular summer activities include camping, sailing, hiking, horseback riding, sightseeing, surfing, and sand boarding off of Orange County, California. There are also many local festivals that take place throughout the state throughout the summer, including farmers' markets, outdoor concerts, flea markets, rodeos, and other cultural events.
California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!