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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
ABOUT Chula Vista
Fossils of aquatic life, in the form of a belemnitida from the Jurassic, have been found within the modern borders of Chula Vista. It is not until the Oligocene epoch that land life fossils have been found; although Eocene epoch fossils have been found in nearby Bonita. It is not until 10,000 years ago that human activity has been found within the modern borders of Chula Vista, primarily in Otay Valley of the San Dieguito people. The oldest site of human settlement within the modern boundaries of Chula Vista, was named Otai by the Spanish in 1769, and had been occupied as far back as 7,980 years ago. Another place where humans first settled within the modern boundaries of Chula Vista was at the Rolling Hills Site, which dates back to 7,000 years ago.
In 3000 BCE, people speaking the Yuman (Quechan) language began moving into the region from the Lower Colorado River Valley and southwestern Arizona portions of the Sonoran desert. Later the Kumeyaay tribe came to populate the land, on which the city sits today, and lived in the area for hundreds of years. The Kumeyaay built a village known as Chiap (or Chyap) which was located by mudflats at the southern end of South Bay.
In 1542 CE, a fleet of three Spanish Empire ships commanded by Juan Rodríguez Cabrillo, sailed into San Diego Harbor. Early explorations by Spanish conquistadors, such as these, led to Spanish claims of the land. The village of Chiap (known to the Spanish as La Punta) became a center of a Kumeyaay revolt against the Spanish in 1775, which was later abandoned by 1776. The historic land on which Chula Vista sits became part of the 1795 land grant known as Rancho del Rey or The King's Ranch. The land eventually was renamed Rancho de la Nación.
After Mexico became independent from Spain, what is now Chula Vista became part of Alta California. Beginning in 1829, the land that is now Chula Vista was divided among Rancho Janal, Rancho Otay, Rancho de la Nación and Rancho La Punta; these were owned by José María Estudillo, José's sister Maria, John (Don Juan) Forster, and Santiago E. Argüello respectively.
During the Mexican–American War, California was claimed by the United States, regardless of the California independence movement that had briefly swept the state. Though California was now under the jurisdiction of the United States, land grants were allowed to continue in the form of private property. In 1873, the United States Army built a telegraph line between San Diego and Fort Yuma which ran through Telegraph Canyon in Chula Vista; its construction was under the command of Captain George F. Price of the 5th Cavalry Regiment out of Camp McDowell. In the 1870s and 1880s mining was done on Rancho Janal.
The San Diego Land and Town Company developed lands of the Rancho de la Nación for new settlement. The town began as a five thousand acre development, with the first house being erected in 1887; by 1889, ten houses had been completed. Around this time, the lemon was introduced to the city, by a retired professor from the University of Wisconsin. Chula Vista can be roughly translated from Spanish as "beautiful view"; the name was suggested by Sweetwater Dam designer James D. Schulyer.
The 1888 completion of the dam allowed for irrigation of Chula Vista farming lands. Chula Vista eventually became the largest lemon-growing center in the world for a period of time. As of February 2019, the oldest surviving buildings in Chula Vista originate from around this time, including the Barber house, and the Cordrey house. Additionally, the Coronado Belt Line Railroad was built through Chula Vista, connecting Hotel Del Coronado with the National City, where Southern California Railroad terminated. Another railroad built through Chula Vista, was the National City and Otay Railroad, which was routed down Third Avenue. During the depression at the end of the century, industrial employment in Chula Vista was limited to the La Punta Salt Works and packing houses.
The citizens of Chula Vista voted to incorporate on October 17, 1911. The State approved the city's incorporation in November. One of its first city council members was a former Clevelandite Greg Rogers, who was also a leader of the Chula Vista Yacht Club. The yacht club would the first on the West Coast to build race specific boats, which resulted in a uniquely designed sloop. In 1915, a Carnegie Library was built on F Street. In the 1910s, Chinese, Filipino, and Mexican farm laborers worked the fields within the city, with most commuting in from Downtown San Diego and Logan Heights.
In January 1916, Chula Vista was impacted by the Hatfield Flood, which was named after Charles Hatfield, when the Lower Otay Dam collapsed flooding the valley surrounding the Otay River; up to fifty people died in the flood. Later in 1916, the Hercules Powder Company opened a 30-acre bayfront site, now known as Gunpowder point, which produced substances used to make cordite, a gun propellant used extensively by the British Armed Forces during World War I. In 1920, the San Diego Country Club opened in Chula Vista, with its clubhouse designed by Richard Requa who had previously worked on the California Pacific International Exposition. In 1925, aviation began in Chula Vista, with the Tyce School of Aviation, operating the Chula Vista Airport. In 1926, the salt works purchased Rancho Janal and grew barley and lima beans.
Although the Great Depression affected Chula Vista significantly, agriculture still provided considerable income for the residents. In 1931, the lemon orchards produced $1 million in revenue and the celery fields contributed $600,000.Japanese American farms played a significant roll in developing new crops outside of lemons, especially celery. In the 1930s, led by Chris Mensalvas, Filipino and Mexican farm workers went on strike against the celery farms. To the east, on land that use to be Rancho Janal, dairy farming and cattle farming was done on over 4,000 acres. By the end of the 1930s, the city's population of over 4,000 residents were mostly Caucasians, with small populations of Japanese and Mexican Americans. Prior to World War II, anti-Japanese sentiment had existed in Chula Vista, due to competition between Japanese farmers and White farmers, however an association was formed which decreased those sentiments.
In November 1940, the city purchased the Chula Vista Airport for Rohr Aircraft. The relocation of Rohr Aircraft Corporation to Chula Vista in early 1941, just months before the attack on Pearl Harbor, changed Chula Vista. The land never returned to being orchard groves again. At the Rohr factory, the 11,000 employees worked on power units for the Consolidated B-24 Liberator. In 1945, The Vogue Theater opened.
Due to Executive Order 9066 the Japanese Americans who lived in Chula Vista were sent to Santa Anita Racetrack then the Poston War Relocation Center. One of those Japanese Americans from Chula Vista was Joseph K. Sano, who was an air corps veteran of World War I, and a member of the American Legion; during World War II, Sano served in the Military Intelligence Service Language School at the University of Michigan. In 1944, the state of California attempted to seize land in Chula Vista owned by Kajiro Oyama, a legal Japanese resident who was then interned in Utah. Oyama was correctly charged with putting the property in his son Fred's name with the intent to evade the Alien Land Law because Fred was a native-born citizen. The case went to the U.S. Supreme Court as Oyama v. California where the court found that Kajiro's equal protection rights had been violated.
The population of post-World War II Chula Vista tripled from 5,000 residents in 1940 to more than 16,000 in 1950. After the war, many of the factory workers and thousands of servicemen stayed in the area resulting in the huge growth in population. The last of the citrus groves and produce fields disappeared as Chula Vista became one of the largest communities in San Diego County. In 1949, the city limits of Chula Vista expanded for the first time. Due to the construction of the Montgomery Freeway the Arguello Adobe of Rancho La Punta was demolished. In 1955, the Big Ski Drive-In opened; until it closed in 1980, it was one of the largest drive-in theaters in the nation. By the 1960s, Chula Vista continued its expansion with the annexation of part of Bonita. That same decade, Filipinos and Mexicans began to move into Chula Vista in significant numbers; these included Filipino navy veterans. In 1963, Chula Vista became the second largest city in San Diego County. From 1960 to 2013, the South Bay Power Plant, a 700 megawatt four boiler plant, occupied 115 acres (47 ha) of the Chula Vista waterfront.
In 1985, Chula Vista made the largest annexation in California history, which included the neighborhoods of Castle Park and Otay. In January 1986, Chula Vista annexed the unincorporated community of Montgomery, which had previously rejected annexation in 1979 and 1982. At the time of the annexation the community was virtually surrounded by its larger neighbor. Later, San Diego gave way, allowing Chula Vista to annex the Otay River Valley, which was opposed by residents in Otay Mesa & Nestor. Over the next few decades, Chula Vista continued to expand eastward. Plans called for a variety of housing developments such as the Eastlake, Rancho del Rey, and Otay Ranch, neighborhoods. During this expansion a walrus fossil was found, of an extinct species of toothless Valenictus, after the species was named for the city. The quick expansion east of Interstate 805 was not embraced by all of the cities residents, leading to advocacy that new housing developments be built with parks, schools, and emergency services. In 1991, Chula Vista elected its first female mayor, Gayle McCandliss, who died from cancer a few weeks after being elected. In 1995, the United States Olympic Committee opened an Olympic Training Center in Eastlake on donated land; it is the USOC's first master-planned facility and is adjacent to Lower Otay Reservoir. In the last decade of the century, a desalinization plant opened to process water from wells along the Sweetwater River; it was expanded less than two decades later, which included a pumping station built in Bonita.
During World War I and II The army maintained a base on what is now the corner of Main Street and Albany Avenue. It initially served as a border post during World War I, and was reestablished in December 1942. It was home to the 140th Infantry Regiment, 35th Infantry Division. The regiment conducted war games against the Camp Lockett based 10th Cavalry, and were defeated. The base was closed in February 1944, and the division went on to see combat in the European theater. All traces of the post have since been removed.
In 2003, Chula Vista had 200,000 residents and was the second-largest city in San Diego County. That year, Chula Vista was the seventh fastest growing city in the nation, growing at a rate of 5.5%, due to the communities of Eastlake and Otay Ranch. Chula Vista is growing at a fast pace, with major developments taking place in the Otay Valley near the U.S. Olympic Training Center and Otay Lake Reservoir. Thousands of new homes have been built in the Otay Ranch, Lomas Verdes, Rancho Del Rey, Eastlake and Otay Mesa areas. In mid-2006, officials from Chula Vista and the San Diego Chargers met to potentially discuss building a new stadium that would serve as the home for the team; yet in June 2009, the Chargers removed Chula Vista as a possible location for a new stadium. The South Bay Expressway, a toll-road extension of State Route 125, opened on November 19, 2007.
As a result of the Mexican Drug War, many Mexicans from Tijuana began to immigrate to Chula Vista. Being in close proximity to Tijuana, however, has led to some drug war activity within Chula Vista. Yet in 2009, Chula Vista—along with nine other second-tier metropolitan area cities such as Hialeah, Florida and California's own Santa Ana—was ranked as one of the most boring cities in America by Forbes magazine, citing the large population but rare mentions of the city in national media.
In 2013, Forbes called Chula Vista the second fastest growing city in the nation, its having recovered from the slowdown during the Great Recession, which saw the city lead the nation in having the highest mortgage default rate. In 2014, a survey conducted at the request of the city found that the majority of San Diegans surveyed had a negative perception of the city. By 2015, there were over 31,000 Filipino Americans living in Chula Vista; they make up the majority of the 48,840 Asian Americans who live in Chula Vista. In 2017, Chula Vista purchased the Olympic Training Center and renamed it to Elite Athlete Training Center; the United States Olympic Committee plans to continue to use the facility and pay rent to the city. That same year, a post office in the Eastlake neighborhood was renamed Jonathan "J.D." De Guzman Post Office Building, in honor of a city resident who died while a San Diego Police Department officer in 2016; having immigrated from the Philippines in 2000, De Guzman was active in his community in Chula Vista, and went on to serve as a police officer for 16 years until his death.
The number of reported calls to the Chula Vista Police about issues regarding homeless individuals have increased from 2004 to 2014, with Chula Vista having the largest population of homeless individuals in the South Bay. In 2016, it was estimated that there were about 500 homeless individuals in Chula Vista. Due to the increase in homeless population, Chula Vista, and other neighboring cities began to pass ordinances on recreational vehicles, and other large vehicles, resulting in the number of homeless individuals within the city. By 2018, the number of homeless individuals in Chula Vista was down to 367.
In 2018, a proposal was made to develop Rohr Park into something similar to Griffith Park in Los Angeles. A development plan is to develop the bayfront.
The 2010 United States Census reported that Chula Vista had a population of 243,916. The population density was 4,682.2 people per square mile (1,807.8/km2). The racial makeup of Chula Vista was 130,991 (53.7%) White, 11,219 (4.6%) African American, 1,880 (0.8%) Native American, 35,042 (14.4%) Asian, 1,351 (0.6%) Pacific Islander, 49,171 (20.2%) from other races, and 14,262 (5.8%) from two or more races. Hispanic or Latino people of any race were 142,066 persons (58.2%).
The Census reported that 242,180 people (99.3% of the population) lived in households, 656 (0.3%) lived in non-institutionalized group quarters, and 1,080 (0.4%) were institutionalized.
There were 75,515 households, out of which 36,064 (47.8%) had children under the age of 18 living in them, 42,153 (55.8%) were opposite-sex married couples living together, 12,562 (16.6%) had a female householder with no husband present, 4,693 (6.2%) had a male householder with no wife present. There were 3,720 (4.9%) unmarried opposite-sex partnerships, and 502 (0.7%) same-sex married couples or partnerships. 12,581 households (16.7%) were made up of individuals, and 4,997 (6.6%) had someone living alone who was 65 years of age or older. The average household size was 3.21. There were 59,408 families (78.7% of all households); the average family size was 3.60.
The population was spread out, with 68,126 people (27.9%) under the age of 18, 24,681 people (10.1%) aged 18 to 24, 70,401 people (28.9%) aged 25 to 44, 56,269 people (23.1%) aged 45 to 64, and 24,439 people (10.0%) who were 65 years of age or older. The median age was 33.7 years. For every 100 females, there were 93.9 males. For every 100 females age 18 and over, there were 90.2 males.
There were 79,416 housing units at an average density of 1,524.5 per square mile (588.6/km2), of which 43,855 (58.1%) were owner-occupied, and 31,660 (41.9%) were occupied by renters. The homeowner vacancy rate was 2.4%; the rental vacancy rate was 4.5%. 143,330 people (58.8% of the population) lived in owner-occupied housing units and 98,850 people (40.5%) lived in rental housing units.
In 2000, the city's population was 173,556. The racial make up of the city during the 2000 census was 55.1% White, 22.1% Other, 11% Asian, 5.8% of two or more races, 4.6% African American, 0.8% Native American, and 0.6% Pacific Islander. Hispanic or Latino people of any race were 49.6%. Of these individuals, 28.7% were under the age of 18.
In 1990, the city's population was 135,163. The racial make up of the city during the 1990 census was 67.7% White, 18.1% Other, 8.2% Asian, 4.5% African American, 0.6% Pacific Islander, and 0.6% Native American. Hispanic or Latino of any race were 37.2%. Of these individuals, 26% were under the age of 18.
In 1980, the city's population was 83,927. The racial make up of the city during the 1980 census was 83.1% White, 7.9% "Race, n.e.c.", 6.1% Asian and Pacific Islander, 2.1% African American, and 0.7% Native American. Persons of "Spanish Origin" made up 46.6% of the population.
California, integral member of the United States of America, is a melting pot of races and cultures. It was only admit as the second state of the Union on September 9, 1950, and in the early 1960s was the largest U.S. State. No official version of the history of California s original name has ever been accepted, however there is strong historical support for the claim that it came from an ancient Spanish fishing settlement. In the United States, California is often referred to as Golden State or even California Plus.
The people of California enjoy a high-quality of life that is far removed from the lives of most people in other states. Although California is a compact state, it still enjoys a wide variety of geographic variation, with mountain ranges, deserts, lakes, rivers, and sandy beaches all presenting unique political, social, and economic problems and opportunities. California's political culture is particularly liberal, giving it a unique and friendly outlook toward immigrants and other people of various ethnic backgrounds. California is a state with very distinctive values and characteristics, especially concerning the environment.
The people of California enjoy a high-level of personal freedom and are very tolerant of other cultures. However, California is also well-known for its water, especially the great State Water Bird Sanctuary and the National Marine Fisheries Center at San Diego. These two popular attractions draw enormous numbers of sport fish and shorebird species each year. The state also provides for safe diving, surfing, and sailing.
The geography of California provides plenty of opportunity for outdoor recreation and adventure. California is the home of some extremely popular cities such as San Francisco and Los Angeles. Many tourists come to these cities wanting to see some of nature's most spectacular sites and to participate in a wide range of activities. The climate in these cities is mild and pleasant year-round, although the peak summer temperatures can reach ninety degrees at times. Snow is also common during the winter months.
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California is well known for its delicious cuisine. The most popular types of cuisine found in California are Italian, Chinese, and Jewish. The most popular part of California that is most visited by travelers is the wine country. Napa Valley is home to some of the finest wineries in the world, as well as an extensive collection of museums and art galleries. Sonoma, the largest city in Northern California, is also home to many famous universities such as Stanford, Berkeley, and San Francisco.
Travelers to California also need to check out its major attractions. The Golden Gate Bridge, a favorite among tourists, is a great way to get over the hump from San Francisco to San Francisco. The Yosemite Park is another well-known attraction, featuring dozens of different parks and locations. The Hollywood Studios Movie Park is a great place to see in California. The San Francisco Ferry is one of the best ways to see the San Francisco skyline. The Golden Gate Bridge is the tallest suspension bridge in the world and also features a cruise that allows visitors to ride along the Panama River.
California is a fantastic place to live or visit. There is a lot to do in California whether you want to be by the beach or in the middle of a large city. Many people choose to live in California because of all the beautiful sites that California has to offer. Visit California now!