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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
Birmingham was founded on June 1, 1871, by the Elyton Land Company, whose investors included cotton planters, bankers and railroad entrepreneurs. It sold lots near the planned crossing of the Alabama & Chattanooga and South & North Alabama railroads, including land that was part of the Benjamin P. Worthington plantation. The city was chartered by the state legislature on December 19, 1871. The first business at that crossroads was a trading post and country store operated by Marre and Allen. The site of the railroad crossing was notable for its proximity to nearby deposits of iron ore, coal, and limestone – the three main raw materials used in making steel.
Birmingham is the only place where significant amounts of all three minerals can be found in close proximity. From the start the new city was planned as a center of industry. To emphasize this point, the city's founders named it in honor of Birmingham, England, one of the world's premier industrial cities. The growth of the planned city was impeded by an outbreak of cholera and a Wall Street crash in 1873. Soon afterward, however, it began to develop at an explosive rate.
The Tennessee Coal and Iron Company (TCI) became the leading steel producer in the South by 1892. In 1907 U.S. Steel purchased it and became the most important political and economic force in Birmingham. It resisted new industry, however, to keep wage rates down.:119
In 1910, the towns of Elyton, Ensley and several others were absorbed into Birmingham pursuant to an act of the legislature. From the early 20th century, the city grew so rapidly it earned the sobriquet "The Magic City". The downtown was redeveloped from a low-rise commercial and residential district into a busy grid of neoclassical mid- and high-rise buildings crisscrossed by streetcar lines. Between 1902 and 1912, four large office buildings were constructed at the intersection of 20th Street, the central north–south spine of the city, and 1st Avenue North, which connected the warehouses and industrial facilities along the east–west railroad corridor. This early group of skyscrapers was nicknamed the "Heaviest Corner on Earth".
Birmingham was hit by the 1916 Irondale earthquake (ML 5.1, intensity VII (Very strong)). A few buildings in the area were slightly damaged. The earthquake was felt as far as Atlanta and neighboring states.
While excluded from the best-paying industrial jobs, African Americans joined the migration of residents from rural areas to the city, drawn by economic opportunity.
The Great Depression of the 1930s struck Birmingham particularly hard, as the sources of capital fueling the city's growth rapidly dried up at the same time farm laborers, driven off the land, made their way to the city in search of work. Hundreds poured into the city, many riding in empty boxcars. "Hobo jungles" were established in Boyles, the Twenty-fourth Street Viaduct, Green Springs Bridge, East Thomas, Pratt City, Carbon Hill and Jasper. In 1934, President Roosevelt called Birmingham the "worst-hit town in the country."New Deal programs put many city residents to work in WPA and CCC programs, and they made important contributions to the city's infrastructure and artistic legacy, including such key improvements as Vulcan's tower and Oak Mountain State Park.
The World War II demand for steel followed by a post-war building boom spurred Birmingham's rapid return to prosperity. Manufacturing diversified beyond the production of raw materials. Major civic institutions such as schools, parks, and museums, also expanded in scope.
Despite the city's growing population and wealth, Birmingham residents were markedly underrepresented in the state legislature. Although the state constitution required redistricting in accordance with changes in the decennial census, the state legislature did not act until the 1970s when the U.S. Supreme Court's landmark decision in Reynolds v. Sims forced it to do so. Birmingham-area voters had sued to force redistricting, and the Court in its ruling cited the principle of "one man, one vote". The Court found that the geographic basis of the state senate, which gave each county one senator, gave undue influence to rural counties. Representatives of rural counties also had disproportionate power in the state House of Representatives and had failed to provide support for infrastructure and other improvements in urban centers such as Birmingham, having little sympathy for urban populations. Prior to this time, the Alabama Legislature (known as the General Assembly until 1901) ran county governments as extensions of the state through their legislative delegations.
In the 1950s and 1960s, Birmingham gained national and international attention as a center of activity during the Civil Rights Movement. Based on their members working in mining and industry, in the 1950s independent Ku Klux Klan (KKK) chapters had ready access to dynamite and other bomb materials. Whites unhappy with social changes in the 1950s committed racially motivated bombings of the houses of black families who moved into new neighborhoods or who were politically active, earning Birmingham the nickname "Bombingham".
Locally, the civil rights movement's activists were led by Fred Shuttlesworth, a fiery preacher who became legendary for his fearlessness in the face of such violence. But he found city officials resistant to making changes for integration or lessening of Jim Crow.
A watershed in the civil rights movement occurred in 1963 when Shuttlesworth requested Martin Luther King Jr. and the Southern Christian Leadership Conference (SCLC), which Shuttlesworth had co-founded, come to Birmingham to help end public segregation.
Together they launched "Project C" (for "Confrontation"), a massive non-violent demonstration against the Jim Crow system. While imprisoned in April 1963 for having taken part in a nonviolent protest, Dr. King wrote the now famous "Letter from Birmingham Jail", a defining treatise in his cause against segregation. During April and May, daily sit-ins and mass marches organized and led by movement leader James Bevel were met with police repression, tear gas, attack dogs, fire hoses, and arrests. More than 3,000 people were arrested during these protests, many of them children. King and Bevel filled the jails with students to keep the demonstrations going.
By September the SCLC and city were negotiating to end an economic boycott and desegregate stores and other facilities. On a Sunday in September 1963, a bomb went off at the 16th Street Baptist Church, killing four black girls. The activists' protests and national outrage about the police and KKK violence contributed to the ultimate desegregation of public accommodations in Birmingham and also passage of the Civil Rights Act of 1964.
In 1998, the Birmingham Pledge, written by local attorney James Rotch, was introduced at the Martin Luther King Unity Breakfast. As a grassroots community commitment to combating racism and prejudice, it has since been used for programs in all fifty states and in more than twenty countries.
In 2020, after protests against the killing of George Floyd, a Confederate memorial was removed from Linn Park, the city's central park.
In the 1970s, urban renewal efforts focused around the development of the University of Alabama at Birmingham, which has become a major medical and research center. In 1971 Birmingham celebrated its centennial with a round of public-works improvements, including the upgrading of Vulcan Park and the construction of a major downtown convention center containing a 2,500-seat symphony hall, theater, 19,000-seat arena, and exhibition halls. Birmingham's banking institutions enjoyed considerable growth as well, and new skyscrapers were constructed in the city center for the first time since the 1920s. These projects helped the city's economy to diversify, but did not prevent the exodus of many of the city's residents to independent suburbs. Suburbanization was a national trend. In 1979 Birmingham elected Dr. Richard Arrington Jr. as its first African-American mayor.
The population inside Birmingham's city limits has fallen over the past few decades, due in large part to "white flight" from the city to the surrounding suburbs and loss of jobs following industrial and railroad restructuring. The city's formerly most populous ethnic group, non-Hispanic white, has declined from 57.4 percent in 1970 to 21.1 percent in 2010. From 340,887 in 1960, the city's population had decreased to 242,820 in 2000, a loss of about 29 percent. By 2010, Birmingham's population had reached 212,237, its lowest since the mid-1920s, but the city has since stopped losing residents. That same period saw a corresponding rise in the populations of the suburban communities of Hoover, Vestavia Hills, Alabaster, Trussville, and Gardendale. All of these cities were incorporated after 1947, and have since seen their populations swell with former Birmingham residents. For instance, Hoover was incorporated in 1967; it has since grown to become the sixth-largest city in the state.
New resources have been dedicated in reconstructing the downtown area into a 24-hour mixed-use district. The market for downtown lofts and condominiums has increased, while restaurant, retail and cultural options have expanded. In 2006, the visitors bureau selected "the diverse city" as a new tag line for the city. In 2011, the Highland Park neighborhood of Birmingham was named as a 2011 America's Great Place by the American Planning Association. In January 2015, the International World Game Executive Committee selected Birmingham as the host for the 2021 World Games.
Recent developments have attracted national media. The New York Times has praised the city's food scene since 2006.The Washington Post has also featured stories about the city's cuisine and neighborhoods. Referring to the city's civil rights history, Alice Short of the Los Angeles Times wrote, "Anyone who cares about U.S. history should plan a trip here."
Based on the 2000 census, there were 242,820 people, 98,782 households, and 59,269 families residing in the city. The population density was 1,619.7 people per square mile (625.4/km2). There were 111,927 housing units at an average density of 746.6 per square mile (288.3/km2). The racial makeup of the city was 62.46% Black, 35.07% White, 0.17% Native American, 0.80% Asian, 0.04% Pacific Islander, 0.62% from other races, and 0.83% from two or more races. 1.55% of the population were Hispanic or Latino of any race.
There were 98,782 households, of which 27.7% had children under the age of 18 living with them, 31.1% were married couples living together, 24.6% had a female householder with no husband present, and 40.0% were non-families. 34.4% of all households were made up of individuals, and 10.4% had someone living alone who was 65 years of age or older.
The city's population is spread out, with 25.0% under the age of 18, 11.1% from 18 to 24, 30.0% from 25 to 44, 20.4% from 45 to 64, and 13.5% who were 65 years of age or older. The median age was 34 years. For every 100 females, there were 85.7 males.
The city's median household income was $31,898, and the median family income was $38,776. Males had a median income of $36,031 versus $30,367 for females. The city's per capita income was $19,962. About 22.5% of families and 27.3% of the population were below the poverty line, including 41.9% of those under the age of 18 and 18.3% of those age 65 or over.
According to the 2010 census:
Birmingham has hundreds of Christian churches, five synagogues, three mosques, and two Hindu temples. The Association of Statisticians of American Religious Bodies published data showing that in 2010, among metro areas with greater than one million population, Birmingham had the second highest ratio of Christians, and the greatest ratio of Protestant adherents, in the U.S.
The Southern Baptist Convention has 673 congregations and 336,000 members in the Birmingham metro area. The United Methodists have 196 congregations and 66,759 members. The headquarters of the Presbyterian Church in America was in Birmingham until the early 1980s; the PCA has more than 30 congregations and almost 15,000 members in the Birmingham metro area, with megachurches such as Briarwood Presbyterian Church. The National Baptist Convention has 126 congregations and 69,800 members.
The city is home to the Roman Catholic Diocese of Birmingham, covering 39 counties and comprising 75 parishes and missions as well as seven Catholic high schools and nineteen elementary schools. There are also two Eastern Catholic parishes in Birmingham. The Catholic television network EWTN is headquartered in metropolitan Birmingham. There are three Eastern Orthodox churches in the metro area, representing the Greek, Russian, and American Orthodox churches. The mother church of the Episcopal Diocese of Alabama, the Cathedral Church of the Advent is in downtown Birmingham. There is also a Unitarian Universalist church.
With a crime rate of 85 per one thousand residents, Birmingham has one of the highest crime rates in the United States, ranked 20th, according to a study in 2017 for cities with a population over 25,000. Neighboring Bessemer also ranks high at seventh. Violent crime in Birmingham increased by 10% from 2014 to 2016. As the third most violent city in the country, the city's murder, robbery, and aggravated assault rates are each among the top five of all major U.S. cities. As in many high crime areas, poverty is relatively common in Birmingham. Citywide, 31% of residents live in poverty, a higher poverty rate than all but a dozen other large U.S. cities.
Birmingham was ranked 425th in crime rate in the U.S. for 2012 by CQ Press. The Birmingham-Hoover Metropolitan Statistical Area (MSA) was ranked as having the 35th highest crime rate in the U.S., out of 347 MSAs ranked in 2011 by CQ Press. The Birmingham metro area crime rate is in line with other southern MSAs such as Jacksonville and Charlotte.U.S. News & World Report ranked Birmingham as the third most dangerous city in the nation for 2011 (only Atlanta and St. Louis were ranked higher). The A&E Network series The First 48 has filmed episodes with some of the city's homicide detectives.
Alabama is a southern U.S. state which is home to many significant historical landmarks. The city of Birmingham, Alabama's largest city, is an important historic monument. The former city of Birmingham, Alabama's second largest, is still a popular protest headquarters during the 1960's. The former Martin Luther King, Jr. church and the Rosa Parks Museum, devoted to the civil rights activist, are located in the state capital of Montgomery.
Alabama is one of the most densely populated states in America. The reason for this is the fact that the state is divided into six main counties. The major cities of Tuscaloosa, Montgomery, Birmingham, Mobile, Bes Huntsville and Hoover are all located in this six counties. Together these cities make up the state of Alabama. The following paragraphs will discuss some of the major demographic characteristics of this vast southern state.
The population of Alabama is older and extremely wealthy. On the whole the urbanization process of the state has been fairly slow. Birmingham is the only major city in Alabama, which is not fully developed. The cities with the highest population densities are concentrated in the south of the state. The second largest city, Montgomery, is more suburban while the third largest, Auburn, is more rural.
The people of Alabama are very diverse, although the largest cities are predominantly African-American. The second largest city is Bes Huntsville, which is predominately Hispanic. Surprisingly the third largest city is the only city in Alabama, which is not over thirty percent black.
Alabama is separated into three major counties. The first is Covington and the second is Putnam. The next two counties are collectively referred to as Baldwin. This southern state is very famous for it's rich history. The state has many significant historic landmarks including the historic jail in Tuscaloosa, the confederate soldiers who were incarcerated in Fort Trousers and the two horsemen that fought Jack Salmon in his final creek crossing.
The average age of Alabama residents is fifty-seven years. The city of Tuscaloosa is the largest of the southern counties and is the largest city in Alabama. The school district is the oldest in the state with the former Union County school district becoming a district of the new Breedlove County school system. The largest city, Montgomery, is also the state capital. This area is divided into six major counties: Baldwin, Mobile, Clay, Collierville, Probate and Cherokee.
The fifth largest city in Alabama, Montgomery, is located in the eastern part of the state. It is known for it's wide range of industries including defense industry. The city is named after General William Montgomery, one of the biggest supporters of the Southern cause during the Civil War. The largest industry in this area is the food processing industry, which can be found throughout all of the counties in this southern state.
If you want to visit Alabama, the southern part of this state would be your best bet. You will find that there are many popular attractions and that the southern demography will most likely continue to grow in numbers. This means that the future for Alabama looks strong. This would also indicate that the southern states will be successful in their efforts to attract people. This is the general demography of Alabama and will likely continue as long as the rest of the country remains as it is.
The only part of the south that is not growing at the current rate of speed is the North-eastern part of Alabama. This is mostly due to the fact that there are not as many large cities in this area. However, these aren't the only things that contribute to this demography. Other factors include the number of people of college age and the number of relocated businesses from other parts of the country that have chosen to move to this area.
When looking at Alabama, you will see that the largest cities are usually found in the northern part of the state. This means that those living in the southern part of the state are far less populated than those in the northern part. This is the most commonly practiced demography in Alabama. The second largest city of Alabama is Montgomery. It is also the second largest city in the state of Alabama.
There are several more cities in Alabama that rank within the top five in terms of population. They are: Montgomery, Tuscaloosa, Birmingham, Florence, Mobile, and Hoover. These are the only cities with a significant amount of population. You can see that Alabama has a good blend of southern demography and a fair amount of diversity in terms of race.